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PromoJam

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PromoJam is a social media marketing technology platform for businesses to build, launch and track promotions that reach new customers on the popular social networks. PromoJam utilizes word-of-mouth marketing and peer to peer recommendations to help drive customer acquisition.[citation needed]

History

PromoJam is a social media marketing technology founded in June, 2009. PromoJam was developed to help brands maximize their online visibility and social media reach through social media promotions.[1] PromoJam originated as a Twitter-only promotion builder platform, and has since expanded its service to include Facebook, MySpace and Tumblr social network integrations.[2] In 2011, PromoJam released PromoJam-GO!, a mobile social media marketing platform that utilizes QR codes to engage offline and online consumers.[3][4]

Service

There are two service levels — PromoJam Do It Yourself, which runs Twitter promotions, and PromoJam Enterprise, which runs promotions across a variety of social media networks.[5]

To date, PromoJam has reached over 80 million social network users.[6]

Company

PromoJam is developed and owned by parent company, CultureJam, Inc. and is based out of Venice, California. CultureJam was founded by Matt MacNaughton and Amanda MacNaughton in 2008.[7] PromoJam received $1.2m fund in a Series A round by Golden Seeds in March 2012.[8][9]

Further reading

  • Cohen, Jackie (20 April 2012). "How PromoJam Stacks Up As A Facebook Apps PMD". AllFacebook. Retrieved 26 April 2012.
  • "Twitter insists it won't abandon developers"

References

  1. ^ "Building brands through Twitter". Business Review USA. Retrieved July 11, 2011.
  2. ^ "Interscope Records and Culture Jam Labs launch application promojam for fans to promote music inspired by More than a Game". PR Newswire. Retrieved July 11, 2011.
  3. ^ Ogasawara, Todd (8 September 2011). "PromoJam Social QR Code Scan To Give T-shirts". SocialTimes. Retrieved 26 April 2012.
  4. ^ Lazar, Shira (12 April 2012). "Why Pete Wentz Cares About the Future of Music, Social Media and Election 2012 (VIDEO)". The Blog. Huffington Post. Retrieved 26 April 2012.
  5. ^ "Learn More about PromoJam". PromoJam Tumblr. Retrieved July 11, 2011.
  6. ^ "Customer acquisition through Twitter".
  7. ^ "The Visionaries behind PromoJam share the success of their new social media marketing tool". Business Review USA. Retrieved July 11, 2011.
  8. ^ "PromoJam Receives $1.2m for Social Media Platform". MrWeb. 23 March 2012. Retrieved 26 April 2012.
  9. ^ Kuo, Benjamin F. (29 March 2012). "Interview with Matt and Amanda MacNaughton, PromoJam". SocialTech.com. Retrieved 26 April 2012.
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