Public Relations and Communications Association

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The Public Relations and Communications Association (PRCA) is a trade association for the public relations sector in the United Kingdom. The association lobbies on behalf of its member companies and also provides a forum for sharing information.[1] It is the largest PR association in Europe, with more than 12,000 members including agencies, in-house communications teams and individual media professionals.[2]

The PRCA aims to raise standards in the PR and communications industry by sharing industry data, information, and best practices, as well as creating networking opportunities.[3]

History[edit]

It was founded in 1969 (as the Public Relations Consultants Association), and was originally an organisation for PR agencies; its membership includes 400 agency members, including most of the top 100 UK consultancies; over 100 in-house communications teams from multinationals, UK charities and public sector organisations. The PRCA launched in-house membership in February 2009 and individual membership in October 2011.[4]

In 2001, the PRCA sought a meeting with the Financial Services Authority to develop a code of practice for financial PR consultants.[5]

The PRCA was one of three organisations which founded the UK lobbying self-regulation body, the UK Public Affairs Council, in 2010 - alongside the Association of Professional Political Consultants and the Chartered Institute of Public Relations.[6] However, the PRCA resigned from the UKPAC the following year, in December 2011.[7]

It changed its name to the Public Relations and Communications Association in August 2016.[8]

The PRCA expelled Bell Pottinger in September 2017 after a disciplinary hearing found that a secret campaign by the company to spread racial hatred in South Africa was the worst-ever breach of ethics by a member company. Francis Ingham, the PRCA's director-general, said: "the PRCA has never before passed down such a damning indictment of an agency’s behaviour," and condemning the campaign, which incited racial hatred, as "absolutely unthinkable".[9][10]

See also[edit]

References[edit]

  1. ^ http://webarchive.nationalarchives.gov.uk/20100807034701/http://archive.cabinetoffice.gov.uk/gcreview/evidence/prca.pdf
  2. ^ https://gcs.civilservice.gov.uk/professional-development/professional-bodies/prca/
  3. ^ https://gcs.civilservice.gov.uk/professional-development/professional-bodies/prca/
  4. ^ "PRCA launches individual memberships for PR professionals". Retrieved 1 February 2014. 
  5. ^ Julia Day (14 November 2001). "PR body plans to work with City watchdog | Media | MediaGuardian". London: Guardian. Retrieved 2012-01-31. 
  6. ^ "The History of UKPAC". UK Public Affairs Council. Retrieved 26 August 2012. 
  7. ^ "CIPR responds to PRCA decision to leave UKPAC". CIPR news, 9 December 2011. CIPR. Archived from the original on 24 October 2012. Retrieved 26 August 2012. 
  8. ^ Griggs, Ian (12 August 2016). "A whole new word: PRCA announces new name and brand refresh". PR Week. Retrieved 22 August 2016. 
  9. ^ Key, Alys; Harris, Julian (4 September 2017). "Bell Pottinger senior management criticised in damning South Africa report as chief executive resigns". City AM. Retrieved 5 September 2017. 
  10. ^ Sweney, Mark (4 September 2017). "Bell Pottinger expelled from PR trade body after South Africa racism row". Guardian. Retrieved 5 September 2017. 
  11. ^ "The Art of Perception by Bob Leaf". Public Relations Consultants Association. Archived from the original on 22 February 2014. Retrieved 10 February 2014. 

External links[edit]