Punch buggy (also called punch bug, punch car, punch dub, piggy punch, slug bug, or beetle bug) is a car game generally played by children in which participants punch each other on the arm upon first sight of a Volkswagen Beetle while calling out "Punch buggy!" or "Slug bug!" in reference to the Beetle's nickname, the Bug. The color of the Beetle is also stated.
Most references about the game originate from unofficial sources and personal accounts from players. Estimates suggest that it has existed since the 1960s.
As part of the Punch Dub marketing campaign run by Volkswagen, a man named Zachariah Davis was presented as "the guy who made a game out of seeing VWs and punching his friends". This campaign, launched in 2009, claims that the game was started "over 50 years ago" as a humorous historical fiction created by the ad agency Deutsch Inc..
Some variations consider Volkswagen's 1998 redesigned New Beetle invalid for game purposes but, as older models become rarer, variants may choose to include the new Beetles. In one version played in Newport Beach, Los Angeles and other Southern California cities, the game is played where any color gets one punch. However, Yellow, Orange or lightly tinged punchbugs earn 2 punches, followed by "Cheddar"(e.g. Punchbuggy Cheddar). Others allow "classic" bugs to count for two punches. For the newer model "punch Buggy" kids say "New Bug Noogie" as they rub the others person head, like a "noogie" One author suggests similar games with station wagons, convertibles, trucks and buses.
- Polk, Janet (2006). Rules for Playing Slug Bug and Punch Buggy. AuthorHouse. p. 17. ISBN 1-4259-0229-4.
- Case, Steven L. (2003). Road Rules. Zondervan. p. 114. ISBN 0-310-25100-1.
- "Bug: The Strange Mutations of the World's Most Famous Automobile". WNYC: New York Public Radio. 2007-03-28.
- Punch Dub Campaign Press Release. "Volkswagen to Spotlight 'Punch Dub' Game in Super Bowl Ad, Online Campaign Touting Product Family". Volkswagen of America (press release).
- Dazzo, Susan (2005). Mom's Guide to Being a Superhero. Fair Winds. p. 133. ISBN 1-59233-116-5.