Ralf Wagner
Ralf Wagner (born 1968) is a German university professor for administration in the field of business science at the University of Kassel. Since 2006 he is the chair of the SVI Endowed Chair for International Direct Marketing [1] at the University of Kassel.
Life
Ralf Wagner studied business administration with main focus on marketing at Bielefeld University. He received his doctor’s degree in 2000 with the title "Modeling and Analysis of Multiple Competitive Interactions with Sales Promotions", while working as a scientific co-worker of Reinhold Decker at the at Bielefeld University. The Venia legendi for common administration he received in 2008 from the Bielefeld University for the habilitation paper of "Complex Patterns in Marketing Management". The calling of the new founded Dialog Marketing Competence Center (DMCC) at the University of Kassel he followed to begin with as a possibility deputy chair than as a professor.
The fields of study of Ralf Wagner are Marketing Interaction in different cultures, Direct Marketing in Alteration, Competitive Interaction, Competitive Intelligence, and Quantitative Methods of Marketing Research.
Writings
Books
- Decker, R.; R. Wagner (2002): Marketingforschung: Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, Moderne Industrie
- Wagner, R. (2001): Multiple Wettbewerbsreaktionen im Produktmanagement, Wiesbaden, DUV & Gabler.
References
External links
- List of Publication at DBLP for Ralf Wagner Overview on Publications at Google Scholar for Ralf Wagner<
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