Return merchandise authorization
 | The examples and perspective in this article may not represent a worldwide view of the subject. (August 2016) |
A return merchandise authorization (RMA), return authorization (RA) or return goods authorization (RGA) is a part of the process of returning a product in order to receive a refund, replacement, or repair during the product's warranty period. The purchaser of the product must contact the manufacturer (or distributor or retailer) to obtain authorization to return the product. The resulting RMA or RGA number must be displayed on or included in the returned product's packaging;[1] no returns are accepted without this number.
Return to vendor (RTV) refers to the process where goods are returned to the original vendor as opposed to the distributor.[2]
Return merchandise authorization
The issuance of an RMA/RGA is a key gatekeeping moment in the reverse logistics cycle, providing the vendor with a final opportunity to diagnose and correct the customer's problem with the product (such as improper installation or configuration) before the customer permanently relinquishes ownership of the product to the manufacturer, commonly referred to as a return. As returns are costly for the vendor and inconvenient for the customer, any return that can be prevented benefits both parties.
RMA labels
In many instances, return shipping labels are provided by the transportation provider or mail carrier.[3] RMA labels will often include the issued RMA number.
Return management
Returned merchandise requires management after the return. The product has a second life cycle after the return.
An important aspect of RMA management is learning from RMA trends to prevent further returns. RMAs may be minimized in a number of ways.
Returns are sometimes minimized by reducing transaction errors prior to the merchandise leaving the seller.[4] Providing additional information to consumers also reduces returns.[5]
Return to vendor
Return to vendor (RTV) refers to the process where goods are returned to the original vendor instead of the distributor. In many cases the RTV was originally returned to the seller by the end consumer. While RTV transactions usually occur between the seller and the vendor, in some instances the end consumer will return the product directly to the vendor, sidestepping the distributor.[2]
See also
References
- ^ Dana Dubbs, “Many (unhappy) Returns”, Operations & Fulfillment, Vol. 9, No. 3, March 2001.
- ^ a b Daga, Ashish. "Collaboration in Reverse Logistics. White Paper" (PDF). Wipro Technologies. Retrieved March 28, 2014.
- ^ “Parcel Carriers are Helping e-tailers Handle Returns”, Logistics Management & Distribution Report, Vol. 39, No. 11, November 2000, pp. 24 and 27.
- ^ “Canon Slashes Chargebacks by Underscoring Accountability”, Chargebacks Solutions Monitor, Vol. 4, No. 4,February 2001, p. 3.
- ^ Robert J Bowman, “From Cash to Cash: The Ultimate Supply-Chain Measurement Tool”, Global Logistics & Supply Chain Strategies, Vol. 5, No. 6, June 2001, p. 47.