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Rossi ice cream parlour in Southend-on-Sea.
Rossi's Ices on The Esplanade in Weymouth, Dorset, England.
Rossi's Ices store front.

Rossi's is a traditional historic ice cream parlour in Southend-on-Sea, Essex, and Weymouth, Dorset, England.[1] The Original Rossi's Ice Cream is located at 12–14 Western Esplanade, Southend-on-Sea. Rossi's Ices is located at 92 The Esplanade, Weymouth, facing Weymouth Bay.[2] It was founded in 1937 by an Italian immigrant, Fioravanti Figliolini and has remained open continuously apart from a brief period during World War II.[3] The premises feature original 1930s decor and were Grade II listed in 1997 as part of the Royal Arcade.[4]


In the 1920s, Fioravanti Fioravanti immigrated with his brother Peter and his wife Pasqua to England from Cantù, Lombardy, north of Milan in Italy.[3] They initially traded as the Figliolini Brothers in Newcastle upon Tyne, before joining forces with Toni Rossi, another immigrant entrepreneur. In 1932, the partners started Rossi's ice cream parlour in Southend-on-Sea, Essex, which has been described by the London Evening Standard as an "Essex institution".[5] In 1937, they were looking for new premises and decided to establish another ice cream parlour in the Royal Arcade at Weymouth, in four old shops. Fioravanti eventually took over the franchise from Toni Rossi but remained trading under 'Rossi's'. He set up his own ice cream parlour "Rossi's" on The Esplanade at Weymouth.[6]

In popular culture[edit]

In 2012, to coincide with the 2012 Olympics that featured sailing events in Weymouth Bay, the establishment was included in the Weymouth version of the Monopoly board game.[7][8]

See also[edit]


  1. ^ "Rossi's Ice Cream Parlour". Retrieved 14 April 2013. 
  2. ^ "Rossi's (Weymouth)". Wikimapia. Retrieved 14 April 2013. 
  3. ^ a b "81 year – History of Rossis Ices". UK: Rossi's Ice Creams. Retrieved 14 April 2013. 
  4. ^ "Royal Arcade, Gloucester Row, Weymouth and Portland". Retrieved 15 April 2013. 
  5. ^ Tyler, Alison (11 May 2007). "Something for the weekend". London Evening Standard. Retrieved 2009-05-17. 
  6. ^ "Science Brings Better Icecream". Dorset Echo. 1932. 
  7. ^ Bolado, Catherine (27 October 2012). "Weymouth and Portland Monopoly launched". Dorset Echo. Retrieved 14 April 2013. 
  8. ^ "Monopoly Weymouth and Portland Board Game". Retrieved 14 April 2013. 

External links[edit]

Coordinates: 50°36′50″N 2°27′11″W / 50.61389°N 2.45306°W / 50.61389; -2.45306