Roy Morgan Research

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Roy Morgan Research
Industry Marketing
Founded 1941 (1941)
Founder Roy Morgan
Headquarters Melbourne, Australia
Area served
Australia, New Zealand, USA, UK
Key people
Gary Morgan, Executive Chairman;
Michele Levine, CEO
Products Polling, advertising and media planning data
Services Market research

Roy Morgan Research is an Australian market research company headquartered in Melbourne. It was founded in 1941 by Roy Morgan (1908–1985); its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.

The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in Sydney, Perth and Brisbane as well as offices of Roy Morgan International in Auckland, London, New York City, Princeton and Jakarta.

The results are published on and by newspapers, magazines, television, radio, the Internet and online subscription services such as Crikey and Henry Thornton. The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.

In 2007, Roy Morgan Research developed the Reactor,[1] colloquially described as the worm,[2] to gauge an audience's reaction to some visual stimuli in real time. Roy Morgan Research conducts the fieldwork for The Melbourne Institute's Household, Income and Labour Dynamics in Australia Survey (HILDA).

In August 2008, the research group dismissed over 50 casual and temporary staff due to low staffing demand, an event that the Australian Council of Trade Unions described as an example of the lack of protection in Australia's current industrial relation laws. The organisation defended its decision due to low demand, poor performance of the project the casuals were engaged in and defended its action of e-mailing the dismissals as the company's general practice.[3][4]


  1. ^ The Reactor
  2. ^ "Rudd given nod in close debate" by Lincoln Archer, The Courier-Mail (22 October 2007)
  3. ^ "Roy Morgan sackings highlight weakness of current unfair dismissal protection". Australian Council of Trade Unions. 22 August 2008. Retrieved 29 March 2010. 
  4. ^ Dewi Cooke (22 August 2008). "Email sackings for 56". The Age. Retrieved 23 August 2010. 

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