Sabras Radio

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Sabras Radio
Sabras Radio Logo.jpg
City Leicestershire, UK
Broadcast area East Midlands, Birmingham, Coventry, Milton Keynes
Slogan Music For All Tastes 24/7
Frequency 1260 AM, DAB and Online
First air date 7 September 1994
Format Commercial
Language(s) Hindi, English, Gujarati, Punjabi and Bengali
Class Asian
Transmitter coordinates 52°37′08″N 1°07′53″W / 52.6190°N 1.1315°W / 52.6190; -1.1315Coordinates: 52°37′08″N 1°07′53″W / 52.6190°N 1.1315°W / 52.6190; -1.1315
Owner Sabras Sound Ltd
Sister stations Sanskar Radio

Sabras Radio is an Asian commercial radio station in Leicester, England. Sabras Radio is available on 1260AM in the whole of the East Midlands and parts of others including Birmingham, Coventry and as far south as Milton Keynes. On digital, Sabras Radio is available in the Leicester area. Web streaming across the Internet has now made Sabras global and latest data shows that its streaming service has been listened to by people in no less than 76 countries.

Although the majority of the schedule is presented in Hindi and English - there are speciality shows broadcasting in Bengali, Gujarati and Punjabi.

Sabras Radio is regarded by many in the industry as the pioneers of Asian radio in the UK. This pioneering radio station enjoys one of the largest average listening hours and is listened to by a large section of its target audience in the region. Sabras Radio has the station to undertake a wide range of activities including many significant outside broadcasts and for important religious and cultural events such as Diwali, Ramadan and Vaisakhi.

According to Sabras Radio’s Managing Director, Don Kotak, "Sabras means all tastes and that has been the secret of our success. A carefully balanced programming schedule incorporating appropriate music, languages and speech content to reflect and blend all the demands of today’s British Asian audience has proved to be a winning formula. I am confident that this winning formula can be extended to the potential listeners in London and the surrounding areas."


The first broadcasts undertaken by the Sabras Radio team were in 1976 with a local BBC radio station. Subsequently, and for many years, Sabras Radio operated within the GWR Group, before becoming totally independent by winning its own licence on 7 September 1994 to broadcast on 1260AM.

Both, national and local advertisers have been quick to seize the opportunities offered by this platform which connects the advertiser to one of the wealthiest sections of UK society today.

Past Events[edit]

Sabras Radio’s 20th Birthday[edit]

Sabras Radio Birthday Cake

Sabras Radio celebrated its 20th anniversary with a gala dinner and dance at the Ramgharia Hall, Leicester last night (Saturday 19 September). The huge sold-out ‘Sabras Birthday Bash’ was attended by celebrities, dignitaries, community leaders and listeners. It was the culmination of the station’s 20th year summer of events.

The Sabras Birthday Bash was hosted by UK pop sensation, Navin Kundra, along with presenters from the station. As well as hosting, he mesmerised the crowds with his charttoping hits. The station also flew in television actress, Preetika Rao from India to attend the event. Rao was a part of the hit Colors’ show ‘BeIntehaa’. The Bhangra chart sensation, PBN rocked the stage with its list of hit numbers, before AVH and DV Entertainments took over with their live DJ set-up up until midnight. There was also live Bollywood music earlier in the evening by Music Rhythm. The Right Honourable Keith Vaz also paid tribute to the station’s contribution to UK Asian broadcasting over the past 20 years. The night consisted of an exquisite three-course meal by Sukhdev’s Catering. Decor by OccAsians and the event’s title sponsor was Leicester Marriott Hotel, along with associate sponsors including Hum TV, Sturgess Land Rover, Cofresh, Ram Parkash Sunderdass & Sons, Jays Entertainment, Anokhi – House Of Sarees, Ram Jewellers, Jalpur Millers and Secure Deposit Lockers.

Watch Sabras Radio's 20 Year Journey:[edit]

Sabras Radio Asian Media Awards Nominations[edit]

Sabras Radio has bagged itself two nominations at this year’s Asian Media Awards, which takes place in Manchester in October. Sabras Radio has been nominated for: Station Of The Year and Regional Station Of The Year. Sabras Radio was also nominated for Regional Station Of The Year award last year at the Asian Media Awards but lost out to Asian Star in London.

Sabras Radio Wins Regional Station Of The Year 2015

Sabras Radio Wins Regional Station Of The Year 2015[edit]

The Midland’s most popular Asian radio station has walked away with the title of Regional Station Of The Year 2015 at the Asian Media Awards.

The event, which was held in Manchester on Thursday 29th October, saw the likes of Asian Sound Radio, Asian Star Radio, Sunrise Radio Yorkshire and Unity Community Radio fight for the award in the same category. It’s been a year of celebrations for Sabras Radio, which has been broadcasting for 20 years.

Operations Manager, Raj Baddhan said, “It’s been an incredible year for Sabras Radio and full of celebrations. We have an awesome team that continues to give our audience an unparalleled listening experience. Thank you to our listeners and our well-wishers for making Sabras Radio their No.1 station.”

Sabras’ Pass It On Event[edit]

Sabras Radio’s ‘Pass It On Leicester’ event on Sunday 6 September has been hailed access by the promoters of the charity. The 6-hour event between 11am – 5pm was held outside the Sabras Radio studios with a feel of a ‘street party’ fused with UK Asian artists and dancers. Headlining the event was teen-sensation, Jay Kadn, plus Sheba Khan, A Thind, Bhangra Blaze dancers and Dhamak Punjaban Di. The event was hosted by Sabras Radio, which is also the official media partner of ‘Pass It On Leicester’ promoted by Rik Basra and Anthony Nolan.

The Pass It On Leicester campaign, which will run throughout September to mark Blood Cancer Awareness Month, will see every corner of the Leicester and Leicestershire community uniting to save lives.

Thirty-one companies and community groups will team up with the Rik Basra Leukemia Campaign to host donor recruitment drives and awareness events throughout September, one on each day of the month, to pass on the vital and lifesaving message that it’s easy to donate your stem cells.

Current Presenter[edit]

  • Akshay - Desi Mash-Up (Saturdays 19:00 - 22:00)
  • Amber - Humrahi (Monday to Friday 22:00 - 0:00)
  • Dipika - Filmi Access Show (Saturday 9:00 – 12:00)
  • Faruk Razak - Mid-Morning Show (Monday to Friday 10:00-13:00)
  • Jagdeep Rainu - Music, Bhangra, Masti (Saturdays 12:00 - 14:00)
  • Kash Kumar - The 628 Show (Monday to Friday 18:00-20:00)
  • Kris Taylor - Saturday Breakfast (Saturdays at 07:00)
  • Meera - Sabras Top 30 charts (Saturday 14:00 – 17:00) & Sunday Soothers (14:00 – 17:00)
  • Missy B - Desi Look show (Sundays 17:00 – 19:00)
  • Raj Baddhan (Operations Manager) - Drivetime (Monday to Friday at 15:00);
  • Rajpal - Punjabi Sabras (Monday-Friday at 21:00 - 22:00)
  • Rishi Modi - Breakfast (Monday to Friday at 07:00)
  • Sam - Saturday Night Fever (Saturday22:00 - 02:00)
  • Shobha Joshi - Gujarati Breakfast (Sundays 07:00 – 09:00)
  • Tina Kaur - Afternoon Delights with Tina Kaur (Monday- Friday at 13:00-15:00)
  • Vishal Jogiya - Breakfast (Sundays at 9:00 - 12:00)
  • Sandhya Dave - Golden Memories (Sundays at 19:00 to 22:00)

Sanskar Radio[edit]

Hindu Sanskar Radio is the latest addition to the Sabras mix, adding to the variety of programmes that are already on offer. The aims of Hindu Sanskar Radio are to raise cultural, social, religious, educational and economical awareness among ethnic listeners through program production. Twenty two people are involved in the running of the group, four of whom are committee members, and all the people involved are volunteers.

Sanskar broadcasts on DAB Digital Radio for eighteen hours everyday. Shows are broadcast from Radio House, and the programmes cater for men, women and children, young and old. Each program aims to assist the community members who have little insight of the Hindu faith and religion, as well as broadening the knowledge of those who are aware of Hinduism, and may be followers of it. All types of religious Hindu music are featured throughout every show.