Shufu no Tomo
| Categories | Women's magazine |
|---|---|
| Frequency | Monthly |
| Publisher | Shufu no Tomo Co. Ltd. |
| Founder | Ishikawa Takemi |
| Founded | 1917 |
| First issue | March 1917 |
| Final issue | 2008 |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
Shufu no Tomo (主婦の友) (meaning Housewife's Friend in English) was a Japanese monthly women's magazine based in Tokyo, Japan. The magazine was in circulation between 1917 and 2008.
History and profile
Shufu no Tomo was launched in 1917[1][2] and the first issue appeared in March 1917.[3] Its founder was Ishikawa Takemi.[4] The magazine was published monthly by Shufu no Tomo Co. Ltd. in Tokyo.[5][6]
Shufu no Tomo had a conservative stance.[7] It addressed young married women during the initial phase.[4] At the same time its target audience was the mass market and lower-middle class women.[2] It covered articles about home management, including savings and birth control.[1] In 2008 Shufu no Tomo ceased publication.[8]
Circulation
Shufu no Tomo had an estimated circulation of 200,000 copies in 1927.[9] In 1931 the monthly circulation was 600,000 copies[4] and reached a total circulation about 8 million copies.[10] In 1952 it was the third best-selling and the third popular magazine in the country.[5][11]
References
- ^ a b Takeda Hiroko (23 September 2004). The Political Economy of Reproduction in Japan. Routledge. p. 55. ISBN 978-1-134-35543-3. Retrieved 17 September 2016.
- ^ a b Glenn D. Hook (2005). Contested Governance in Japan: Sites and Issues. Psychology Press. p. 237. ISBN 978-0-415-36498-0. Retrieved 17 September 2016.
- ^ "Über den Autor und weitere Mitwirkende". Amazon. Retrieved 17 September 2016.
- ^ a b c Barbara Sato (26 March 2003). The New Japanese Woman: Modernity, Media, and Women in Interwar Japan. Duke University Press. p. 94. ISBN 0-8223-8476-0. Retrieved 17 September 2016.
- ^ a b Edward R. Beauchamp (1998). Women and Women's Issues in Post World War II Japan. Taylor & Francis. p. 206. ISBN 978-0-8153-2731-8. Retrieved 17 September 2016.
- ^ "Company Overview of Shufu no Tomo Co. Ltd". Bloomberg. Retrieved 17 September 2016.
- ^ Sharon Kinsella (7 November 2013). Schoolgirls, Money and Rebellion in Japan. Routledge. p. 86. ISBN 978-1-134-48841-4. Retrieved 17 September 2016.
- ^ Philip Brasor (24 August 2008). "It's time for perfectly cute 50-year-old Japanese women". The Japan Times. Retrieved 17 September 2016.
- ^ Minggang Li (2008). "The Early Years of Bungei Shunju and the Emergence of a Middlebrow Literature" (PhD Thesis). Ohio State University. p. 262. Retrieved 17 September 2016.
- ^ Stephen S. Large (1998). Shōwa Japan: 1926-1941. Taylor & Francis. p. 261. ISBN 978-0-415-14320-2. Retrieved 17 September 2016.
- ^ Emiko Ochiai (1997). "Decent Housewives and Sensual White Women". Japan Review (9). JSTOR 25791006.