Sorted (magazine)
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Sorted magazine and original website Sortedmag.com[1] were first created and launched in the United Kingdom in 2004[2] by controversial Brighton publisher Russell Church.[3] The title was geared to the lads' mag market but failed to establish a strong enough demographic share, with the debut edition overestimating its potential popularity with a colossal 250,000 print run. Consequently, the original Sorted magazine folded after just four editions leaving staff in Brighton jobless and unpaid.[4] In 2007 a canny south coast neighbour of Russell Church saw an opportunity to relaunch Sorted magazine as a Christian evangelistic title aimed at reclaiming a place in the lads' mag marketplace. With a team of publishing professionals on board the new look Sorted magazine achieved some circulation success[5] during the post-Leveson Inquiry period where both advertisers and readers seemed to be seeking publications with strong moral credentials. However, this circulation bump eventually fizzled out. Sorted's faith publishing director, Duncan Williams,[6] who originally campaigned[7] for more uplifting and progressive news stories, later admitted that; "any magazine on a mission purely to promote Christianity will soon lose any independent viewpoint. Our advertisers and readers will almost certainly grow wary of a title that is in itself an advert." Sorted magazine remains particularly interesting as a record of the once popular lads' mag genre, journeying all the way from adolescent titillation to Biblical promotion.
References
- ^ "Teen Web Sites: Tap into the teen market". www.marketingmagazine.co.uk. Retrieved 2016-02-13.
- ^ O'Sullivan, Sally (2004-01-24). "A taste of Sugar for the boys? Sorted". The Guardian. ISSN 0261-3077. Retrieved 2016-02-13.
- ^ "Britain's worst phone pest who plagues us with 6m cold calls a day". Mail Online. Retrieved 2016-03-16.
- ^ "Brighton lads mag Sorted closes after just four issues".
- ^ "'Wholesome' men's mag with a Christian slant bucks the trend of circulation decline".
- ^ "Duncan Williams". LookUpPage. Retrieved 2016-03-16.
- ^ "Nuts magazine to close: Have the lads' mags lost? | Christian News on Christian Today". www.christiantoday.com. Retrieved 2016-03-16.
External links
- A new and dynamic magazine for Christian men is finally here! at the Wayback Machine (archived October 31, 2007)
- Later website sorted-magazine.com at the Wayback Machine (archived March 10, 2008)
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