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Super Greg

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Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

Super Greg was portrayed by Sacha Baron Cohen.[4] Super Greg might have contained inspirational elements in creating his next persona, Ali G.


References

  1. ^ Baar, Aaron (31 July 2000), "Creative: Campaigns - Fashion Statement", Ad Week, All Business, retrieved 27 April 2008
  2. ^ "Can't Bust 'Em". Business News. ZDNET Australia. 10 January 2001. Retrieved 25 April 2008.
  3. ^ "Mirror" (online copy) of original website
  4. ^ Lauerman, Kerry (3 November 2006), "It's Borat Day!", Video Dog, Salon, retrieved 27 August 2008
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