Swisse
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (December 2016) |
| Industry | Vitamin |
|---|---|
| Founded | Melbourne, (1969; 55 years ago) |
| Headquarters | Cambridge Street, Collingwood, Melbourne, VIC, Australia |
Key people |
|
| Products | Vitamins and supplements |
| Parent | H&H Group |
| Website | https://www.swisse.com/en-au/home |
Swisse is an Australian vitamin, supplement, and personal care product company. Its Managing Director is, since 2016, Oliver Horn.[1] In September 2015, 86% of the company was bought by Hong Kong-listed Chinese company H&H Group for $1.67 billion AUD.[2][3] Measured by sales, it is Australia's top multivitamin brand, and its products are available internationally.[4]
Products
Swisse started as a company which sold vitamins; since then the company has expanded its range with providing such products as supplements,[5] skincare products,[6] and sports nutrition products.[7]
Legal issues
in 2013 the Australian Broadcasting Corporation was sued by the father of former CEO Radek Sali, Avni Sali for defamation over a The Checkout segment on Swisse products which claimed that he manipulated clinical tests of a Swisse appetite suppressant to benefit the company.[8] The ABC initially stood by the segment,[9] but the case was eventually settled out of court.[10]
Spokespeople
Spokespeople for the company have included Ricky Ponting, Nicole Kidman, George Calombaris, and Ashley Hart.[11] Fan Bingbing served as Swisse's Chinese brand ambassador before she was suspended due to her 2018 tax evasion scandal.[12]
References
- ^ "Swisse Company Profile".
- ^ "Hong Kong-listed Biostime takes Swisse prize".
- ^ Hawthorne, Mark (17 September 2015). "Swisse bought by Hong Kong company Biostime for $1.67 billion". The Sydney Morning Herald. Retrieved 1 February 2018.
- ^ "Australia's Top Multivitamin Brand Swisse Wellness Re-Enters U.S. Market". Retrieved 1 February 2018.
- ^ "Vitamins & Supplements".
- ^ "Skincare".
- ^ "Sports Nutrition".
- ^ Butler, Ben (2 May 2013). "ABC show defamed me, Swisse patriarch claims". The Age. Retrieved 31 May 2014.
- ^ Ross, Annabel (3 May 2013). "ABC keeps Swisse segment online despite legal action". The Age. Retrieved 31 May 2014.
- ^ Knott, Matthew (24 August 2016). "ABC under fire over deal with vitamin giant Swisse Wellness". The Sydney Morning Herald. Retrieved 3 February 2018.
- ^ "Swisse Ambassadors".
- ^ Needham, Kirsty (3 October 2018). "Missing Chinese superstar resurfaces, faces $97m fine for tax evasion". The Sydney Morning Herald. Retrieved 3 October 2018.