Template talk:Infobox company/Syntax Descriptions

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Syntax Descriptions[edit]

  • Company Name (Variable: company_name)
What's the name of this business organization?
Example: Microsoft Corporation
Use: the full name of the company including punctuation and style. ("Discreet, Inc.", not "Discreet Inc.")
  • Company Logo (Variable: company_logo)
By which graphic can the business organization be identified in the marketplace?
Use: a black & white logo. (Width: >= 150px. Height: >= 60px)
  • Type of company (Variable: company_type)
Is the company public or private?
Use: the exchange and stock symbol template (such as {{NASDAQ|MSFT}}), if the company is public.
Example (Microsoft): Public NASDAQMSFT
Use: the parent company's name, if the company is private but is a subsidiary of a parent company.
Example (GEICO): Private (subsidiary of Berkshire Hathaway)
Old syntax:
In which form was the business organization established?
Use: an appropriate type of corporation. If private, specify (e.g., Sole Proprietorship, Partnership, etc.)
Example: C Corporation (NASDAQ: MSFT)
See also: Company (law)#Types
  • Place and date of establishment (Variable: foundation)
When and where was the business organization initially established?
Use: the company's date and place of foundation.
Example: Albuquerque (1975)
  • Current location (Variable: location)
Where does the business organization's headquarters reside?
Use: the business organization's headquarters' current location. Use an address, if unique to the business organization.
Example: Redmond, Washington
  • Key People (Variable: key_people)
Which three people closely associated with the business organization are most popular and efficacious?
Use: no more than three names unless reasonably appropriate.
Use: popular names instead of formal names, if available.
Note: The executive branch of a business organization is not necessarily the key people.
Note: When creating a link for the terms 'Founder' or 'Co-founder', please use [[Entrepreneur|Founder]] or co-[[Entrepreneur|founder]].
Example:Mary Smith, Founder.
  • Industry (Variable: industry)
Of which industry could the business organization be best classified?
Use: the industry classification that fits the business organization's primary business.
Example: software
  • Offering (Variable: products)
What is the business organization offering to its customers?
Use: the business organization's most popular products and services.
Use: a division of the business organization, if appropriate.
Example: Sony Computer Entertainment America
  • Revenue (Variable: revenue)
How much revenue did the business organization recognize in its most recent fiscal year?
Use: the business organization's latest year for which audited annual revenue data is available.
Use: the year the annual revenue was recognized, and use a localized currency identifier.
Example: $512,256,128,064 USD (2004)
  • Operating Profit (Variable: operating profit)
How much operating profit did the business organization recognize in its most recent fiscal year?
Use: the business organization's latest year for which audited annual operating profit data is available.
Use: the year the annual operating profit was recognized, and use a localized currency identifier.
Example: $512,256,128,064 USD (2004)
  • Employees (Variable: num_employees)
How many people does the business employ?
Use: The most recent figures available, listing when they are from.
Example: 3,493 (2004)
  • Official website (Variable: homepage)
What is the business organization's primary website?
Use: the business organization's official primary website.



  • revenue indicator: Arrow indicates positive or negative change from last year's revenue. If you're unsure, leave it out. Compare total revenue, not just revenue from continuing operations.
  • revenue value: the abbreviated annual revenue of a business organization (e.g., $123,456 billion)
  • currency type: the abbreviated type currency local to a business organization (e.g., Wal-Mart is an American company so USD is used)
  • revenue date: a revenue value's latest fiscal year


  • Prefix a revenue indicator, Increase {{increase}}. Steady {{steady}} or Decrease {{decrease}}, to revenue value. This indicates the change in revenue compared to the previous fiscal year. If there is no information available for the previous fiscal year do not use an indicator.
  • Suffix currency type and revenue date to revenue value.
    Example: {{increase}} $123,456 billion [[United States dollar|USD]] ([[2004]])

Sources for revenue data[edit]

  • Yahoo! Finance (see "Total Revenue" on "Income Statement" page)
  • Please do not use Hoover's revenue data. Hoover's only displays operating revenue.
  • Please verify revenue figures found on external sites, like Yahoo! Finance, with a business organization's annual report. Most businesses provide annual reports as downloadable PDF files in the "investor relations" section of their website. Financial figures are usually found in the last half of an annual report.