Rita Tateel

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Rita Tateel
Bornc. 1951
Fontana, California
Known formatching celebrities with companies and charities

Rita Tateel (born c. 1951) is an American businesswoman. She is the founder and CEO of The Celebrity Source, a celebrity booking agency that matches celebrities with corporate and non-profit clients for public relations, marketing and advertising campaigns, and special events. She has also taught classes at UCLA Extension.[1]

Early life and education[edit]

Tateel was born in Fontana, California; her parents were Holocaust survivors.[2] She grew up in Los Angeles. She has a bachelor's degree in child development and a master's degree in social work.[3] She worked for nonprofit organizations for 15 years.

The Celebrity Source[edit]

Through her work in nonprofit organizations, she became aware that celebrities can be very important to a charity, because they provide visibility and credibility as well as influencing others to contribute. She decided to go into the business of helping organizations to recruit celebrity sponsors, headliners, and participants in events.[4] She incorporated The Celebrity Source, headquartered in Los Angeles, California, on April 7, 1988.[5] Her company finds celebrities willing to work in "cause-related marketing and public relations”.[6] She has been described as "a matchmaker, Hollywood style".[3]

The business maintains a database of more than 5,000 celebrities, with information about their biographies, tastes, and charitable interests. "For example, if we need to identify a golfer who's from the Midwest, a supporter of the American Cancer Society and is African American, we can do that."[3] In addition to linking stars to non-profits, she helps corporations to find celebrity endorsers or spokespeople, who receive compensation of at least six figures.[7]

Sample celebrity matches[edit]


Tateel is a member of the Hollywood Chamber of Commerce and the Entertainment Publicists Professional Society (EPPS).[9] She is a founding member and advisor to the Association of Celebrity Personal Assistants (ACPA).[10] She also helped organize the New York chapter of the ACPA, which is now the independent organization, New York Celebrity Assistants (NYCA).[11]

The Celebrity Source is a member of the Los Angeles Tourism & Convention Board and California/Nevada Festivals & Events Association (CalFest).[12][13]


  1. ^ Shutan, Bruce (November 16, 2003). "A mighty reach for the stars". Variety. Retrieved March 24, 2015.
  2. ^ a b Silden, Isobel (September 11, 1988). "Doin' It for Charity (and P.R. and Gifts)". LA Times. Retrieved March 24, 2015.
  3. ^ a b c Wedlen, Candace A. (August 9, 1999). "Getting Stars and Events in the Proper Alignment". LA Times. Retrieved March 24, 2015.
  4. ^ Knippenberg, Jim (August 23, 2004). "Stars' heat warms museum". USA Today. Retrieved March 24, 2015.
  5. ^ "Incorporation Reference". Archived from the original on March 15, 2015. Retrieved March 24, 2015.
  6. ^ a b Traub, James (March 9, 2008). "The Celebrity Solution". NY Times. Retrieved March 24, 2015.
  7. ^ Kennedy, Dana (June 14, 1996). "No Sweat". Entertainment Weekly. Retrieved March 24, 2015.
  8. ^ Keates, Nancy (March 24, 2006). "Guess Who's Not Coming to Dinner". The Wall Street Journal. Retrieved March 24, 2015.
  9. ^ "Tateel, Rita". Retrieved March 24, 2015.
  10. ^ Etheart, Zachary (December 27, 2013). "Where Celebrity Assistants Go When They're Losing Their Minds". NY Times The 6th Floor Blog. Retrieved March 24, 2015.
  11. ^ "About NYSA". Retrieved March 24, 2015.
  12. ^ "The Celebrity Source". Retrieved May 27, 2014.
  13. ^ "Member Directory". Retrieved March 24, 2015.

External links[edit]