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The First Step: Chapter Three

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The First Step: Chapter Three
Digital edition cover
Single album by
Treasure
ReleasedNovember 6, 2020 (2020-11-06)
StudioYG (Seoul)
Genre
Length7:44 (Digital)
15:28 (Physical)
Language
  • Korean
  • English
Label
Producer
Treasure chronology
The First Step: Chapter Two
(2020) 		The First Step: Chapter Three
(2020) 		The First Step: Treasure Effect
(2021)
Singles from The First Step: Chapter Three
  1. "Mmm"
    Released: November 6, 2020

The First Step: Chapter Three is the third single album by South Korean boy band Treasure. It was released as the follow-up to The First Step: Chapter Two on November 6, 2020, through YG Entertainment and distributed through YG Plus. The single album was released for pre-order on 27 October.[1] The single album was produced by Aftrshok, Czaer and Future Bounce. The First Step: Chapter Three is primarily a rap/hip hop record with lo-fi and trap elements.

Background

[edit]

On October 26, 2020, it was confirmed that Treasure would release their third single album on November 6, three months since their debut and 49 days since the release of their second single album, The First Step: Chapter Two.[2] On October 27, the concept video for the album was uploaded. A 35-second clip, the 12 members were presented and gave a hint on the album concept.[3] Pre-orders for the album began on October 27.[1] On October 28, the title poster for the album was revealed.[4] On October 29, the track list for the album was revealed. The album will contain a total of four tracks, including two new songs and their instrumental versions. Members Yoshi, Choi Hyun-suk and Haruto were credited as writers, while Asahi was credited as not only the writer but also as a composer for the first time.[5] Starting from November 2, the group revealed 18 seconds of the dance clip of the lead single "Mmm" five times every midnight, revealing half the song, which is approximately 1 minute and 30 seconds, prior to the release of the album.[6] Individual member posters were uploaded from November 2 to November 3.[7][8] On November 5, a concept video and poster of "Mmm" were uploaded.[9]

On November 19, a "coming soon" poster with artwork drawn by Asahi was uploaded, teasing the live performance video of "Orange".[10]

Composition

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According to YG Entertainment, "Mmm" is "a song in typical hip hop genre with a BPM of 80", which is "slower than the previous releases, but it will be a song sending off a stronger impression”.[4] Same as Treasure's two previous single albums, The First Step: Chapter One and The First Step: Chapter Two, the song's main theme is "the emotions of a boy who fell in love".[11] In the countdown live held by the group on November 6, 2020, the song is described as "a hybrid trap song with a strong groove". The group voiced their desire to "present hip hop in a young mood" through the song. In particular, member Choi Hyun-suk stated that he "express[ed] [his] thoughts and emotions of [his] 20s" through the lyrics of the song.[12]

"Orange" is a "ballad genre song which emphasizes emotions of newtro and lo-fi". The lyrics of the song "shows how [lovers] hold on to time because they do not want to part [until each other turns to orange under the sunset]". The song "presents warmness like the sun that rises every day".[10] Member Asahi, composer and writer of the song, "made it in the accommodation because the topline of the song flashed across [his] mind".[13]

Promotion

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On November 6, 2020, Treasure held an 80-minute "countdown live" through V Live. The group explained their music and visuals through the broadcast.[14] The music video for "Mmm" was released on the same day and surpassed 10 million views in approximately 72 hours since its release on YouTube.[15] The group performed the song on various music programs of South Korea such as Show! Music Core and Inkigayo.[16]

Commercial performance

[edit]

The First Step: Chapter Three surpassed 210,000 physical pre-orders, making Treasure a "Half a Million Seller".[17] The single album rank 1st in the Gaon Album Chart on the 46th issued week of 2020.[18] It debuted at number four on the monthly album chart, selling around 218,855 copies in November.[19] Without any local promotional activities, the lead single "Mmm" topped Rakuten Music's Real-time Comprehensive Rankings, the third time since their debut.[20] The song moved around from no. 1 to no. 4 for four days on the chart. Furthermore, the song charted-in on 93 regional charts including Apple Music.[15] On November 14, the album topped Hanteo's Daily Album Sales chart.[16]

Track listing

[edit]
The First Step: Chapter Three – Digital edition[21][22]
No.TitleLyricsMusicArrangementLength
1."Mmm" (음)
  • Future Bounce
  • AFTRSHOK
  • Czaer
3:28
2."Orange" (오렌지)
  • Asahi
  • Haruto
  • Choi Hyun-suk
  • Yoshi
  • Asahi
  • Future Bounce
  • Future Bounce
4:16
Total length:7:44
The First Step: Chapter Three – CD
No.TitleMusicArrangementLength
3."Mmm" (Instrumental)
  • Future Bounce
  • AFTRSHOK
  • Czaer
  • Awry
  • Jan Baars
  • Nathan Lewis
  • Brian U
  • Future Bounce
  • AFTRSHOK
  • Czaer
3:28
4."Orange" (Instrumental)
  • Asahi
  • Future Bounce
  • Future Bounce
4:16
Total length:15:28

Charts

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Weekly charts

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Weekly chart performance for The First Step: Chapter Three
Chart (2020) Peak
position
South Korean Albums (Gaon)[18] 1

Monthly charts

[edit]
Monthly chart performance for The First Step: Chapter Three
Chart (2020) Peak
position
South Korean Albums (Gaon)[19] 5

Year-end charts

[edit]
Chart (2020) Position
South Korean Albums (Gaon)[23] 42

Certifications and sales

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Sales certifications for The First Step: Chapter Three
Region Certification Certified units/sales
South Korea (KMCA)[24] Platinum 250,000^

^ Shipments figures based on certification alone.

Release history

[edit]
Release history for The First Step: Chapter Three
Country Date Format(s) Label Ref.
Various November 6, 2020
[22]
South Korea November 13, 2020 CD [25]
China [26]
Japan November 21, 2020 [27]

References

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  1. ^ a b "Pre-Orders for YG TREASURE's Third Single Album Begins Today… 'Expectations' on Becoming Global Million Sellers". YG LIFE. Retrieved 2021-05-17.
  2. ^ "TREASURE Confirms Comeback on November 6… 'Third Album' in 3 Months Since Debut". YG LIFE. Retrieved 2021-05-18.
  3. ^ "YG TREASURE, Change in Eye Expression… New Album Concept Video Revealed". YG LIFE. October 27, 2020.
  4. ^ a b "TREASURE's 3rd Comeback in 3 Months, YG-Style Hip-hop… Song Titled 'MMM'". YG LIFE. Retrieved 2021-05-18.
  5. ^ "'Comeback' TREASURE Reveals Track List… Member ASAHI Participates as Writer·Composer". YG LIFE. Retrieved 2021-05-18.
  6. ^ "TREASURE's 'MMM' Dance Performance… Swag and Presence Presented Through 18 Seconds". YG LIFE. Retrieved 2021-05-18.
  7. ^ "CHOI HYUN SUK·JIHOON·YOSHI·JUNKYU of YG TREASURE Presents Fiery Eyes+Dark Charisma.. 'MMM' Individual Posters Revealed". YG LIFE. November 2, 2020.
  8. ^ "Transformed Visuals of YG TREASURE's MASHIHO·YOON JAE HYUK·ASAHI·BANG YE DAM, 'Heart Flutter'". YG LIFE. November 3, 2020.
  9. ^ "TREASURE Reveals 'MMM' Concept Video… Unveiled Visuals of 12 Members, 'Fierce Aura'". YG LIFE. November 6, 2020.
  10. ^ a b "ASAHI of TREASURE Reveals Artwork for 'ORANGE' Drawn by Himself… Opens Live Video". YG LIFE. November 20, 2020.
  11. ^ "TREASURE to Make Comeback Today(6th) Through 'MMM'… Added Hip-hop Swag". YG LIFE. November 6, 2020.
  12. ^ "TREASURE, "Fast Comeback Under YG's Full-Hearted Support, We'll Present Fresh Shocks"". YG LIFE. November 6, 2020.
  13. ^ "TREASURE, "Fast Growth for 100 Days Since Debut, Feel Happiness Rather Than Pressure"". YG LIFE. November 26, 2020.
  14. ^ "YG TREASURE, Comeback D-6 'Countdown Live'… Communication With Fans". YG LIFE. October 31, 2020.
  15. ^ a b "YG TREASURE's 'MMM' Placed at the 'Top Ranks' of Major Japanese Music Charts for 4 days… Rapidly Rising MV Views". YG LIFE. November 10, 2020.
  16. ^ a b "YG TREASURE at No. 1 on Hanteo Chart→Celebrates 100th Day Debut Anniversary… Proves Themselves as the 'Best K-Pop Rookie Group'". YG LIFE. November 14, 2020.
  17. ^ Kim, Yeonji (November 16, 2020). YG 트레저, 데뷔 3개월 만에 음반 판매 도합 70만장 돌파 [YG Treasure surpasses 700,000 album sales in 3 months after debut]. Joins (in Korean). Retrieved November 16, 2020.
  18. ^ a b 2020년 46주차 Album Chart [Week 46 of 2020 Album Chart] (in Korean). Gaon Music Chart. Retrieved November 13, 2020.
  19. ^ a b 2020년 11월 Album Chart [November of 2020 Album Chart] (in Korean). Gaon Music Chart. Retrieved December 1, 2020.
  20. ^ "TREASURE Tops Japanese Music Chart '3 Consecutive Times' Through 'MMM'". YG LIFE. November 7, 2020.
  21. ^ YG 트레저, 새 앨범 트랙리스트 공개..힙합→교복 청량 매력 Up [YG Treasure Reveals New Album Track List...Hip-Hop → School Uniform Cool Charm Up]. Osen (in Korean). September 11, 2020. Retrieved September 15, 2020 – via The Chosun Ilbo.
  22. ^ a b "Treasure – The First Step: Chapter Three". YG, YG PLUS. November 6, 2020. Retrieved November 6, 2020 – via Spotify.
  23. ^ 2020년 Album Chart [2020 Album Chart] (in Korean). Gaon Music Chart. Retrieved January 11, 2021.
  24. ^ "South Korean album certifications – Treasure – The First Step: Chapter Three" (in Korean). Korea Music Content Association (KMCA). Retrieved February 10, 2022.
  25. ^ "Treasure 3rd Single album [The First Step: Chapter One]" (in Korean). YG. November 13, 2020. Retrieved November 6, 2020 – via YG SELECT.
  26. ^ "Treasure 2nd Single album [The First Step: Chapter One]" (in Chinese). YG. November 13, 2020. Retrieved November 13, 2020 – via YGSelect.
  27. ^ Physical versions on Tower Records:
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