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Inner Circle (dating app)

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Inner Circle
Type of site
Online dating service
Available inEnglish
OwnerCircle Imperium BV
URLwww.theinnercircle.co
CommercialYes
RegistrationYes
Launched2012
Current statusActive

Inner Circle is a global dating app, launched in 2012 in the Netherlands.[1] The mobile app is a place to connect and date people, but also a place to feel part of a community that moves in the same circles. Built on the belief that opposites don’t attract, a thorough application and screening process curates a community of people who connect over shared lifestyles and interests.[2]

History

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The founders looked for a space where they could meet like-minded people that moved in the same circles as they did. Instead, they found sketchy online dating services with faceless profiles and made a choice: they created the space themselves and called it Inner Circle.[3] Built organically without funding, the Inner Circle community is now made up of over 7.2 million people around the world.[4] The dating app and community has also gained popularity in Brazil and the rest of Latin America.[5]

Format

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As well as curating on like-mindedness and lifestyle, the thorough application process makes sure all profiles are genuine. So people need to pass a face verification.[6] After the face verification is completed people have to select six lifestyles and answer one of them in more detail. The Membership and Community Team will check every application to make sure everyone is worth dating and has more in common than being single. After creating an approved profile, people can use functionality to connect and date with people who share the same lifestyle and receive invitations to real life events. To keep the community at its best, the team regularly reviews profiles at random to make sure everyone is sharing, inspiring, and presenting themselves at their best.[7]

Access

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Not everyone will be accepted to join the Inner Circle community. Each application is reviewed by their membership team of real people to curate a community of like-minded people and make sure quality is at the centre of dating.[8] Once approved, people can earn access to the community and certain features such as liking profiles and online chatting by inviting friends. Alternatively, people have the opportunity to become an Inner Circle member through a paid subscription. As a member you’re part of something bigger, with full use of the app to connect with the community, as well invites to offline events.[9]

Events

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From day one Inner Circle has offered events for the community to meet and connect in real life with people who move in similar circles. Inner Circle claims that their events are ‘not events you’d come across every day. And definitely not the cheesy speed-dating events you’d expect from other dating apps.’ [10]

Previous events:

Partnerships

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Inner Circle is partnered with premium, aspirational brands who have the same values as they have. They’re always looking to collaborate with brands from other industries to reflect a lifestyle that is bigger than dating.

Netherlands:

  • Swapfiets
  • Rouze
  • Bolt
  • Soho House
  • Cinetree
  • Rocycle
  • Tecan Tequila

Brazil:

  • Mubi
  • Collo
  • Nuasis
  • Tranquilo
  • Obvious
  • Soho House
  • Good Vibres

LATAM:

  • Fernet Branca
  • Sony Music

UK:

References

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  1. ^ Pantony, Ali; Cockett, Sophie; Smith, Lucy (14 March 2024). "The best dating apps for virtual romance". Glamour UK. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "Dating App Inner Circle Selects The Romans as PR Partner in Amsterdam". LBB Online. The Romans Amsterdam. 24 April 2024. Retrieved 2 August 2024.
  3. ^ "Getting To Know You: David Vermeulen, founder & CEO, The Inner Circle". Business Matters. 12 December 2018. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Prosser, David (5 February 2016). "Funding sources have never been so plentiful, but what if they all dry up?". The Independent. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Joseph, Mical (13 May 2022). "David Vermeulen, founder & CEO Inner Circle: 'I believe that nothing works immediately, the start was a bumpy road'". Masters Expo. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  6. ^ Pleines, Chris (October 2022). "The Inner Circle August 2024". DatingScout. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Murdoch, Cassie (19 May 2017). "No ghosts allowed: An elite dating app makes you mind your manners". Mashable. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Spira, Julie (6 November 2017). "The Inner Circle Expands in the US, Proving Singles Are Willing to be Put on A Wait-List". Huffpost. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  9. ^ "Our Honest Inner Circle Review". Singles Reports. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Lindsay, Jessica (30 August 2022). "Tired of endless swiping and texting? This app hosts parties and events to take dating offline". Metro. Retrieved 2 August 2024.{{cite web}}: CS1 maint: url-status (link)
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