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Swaggie Records was a jazz record company and label founded in 1949 by Graeme Bell in Australia. The early years of the label were defined by recordings by Australian jazz musicians. In the 1960s, it made licensing deals with American companies for vintage jazz reissues on 7-inch LPs. Similar programs followed in the 1970s (12-inch LPs) though the 1990s (CDs).
Swaggie was founded by the Graeme Bell co-operative band, Graeme and Roger Bell, Ade Monsbourgh, Don "Pixie" Roberts and Lou Silbereisen, who registered as the proprietors of the business name Swaggie.
During the 1940s, the Metropole Hotel in Bourke Street, Melbourne, was a popular drinking bar for Melbourne jazz musicians and friends. Graeme Bell and his musicians were among the regular patrons and it was here that discussions on forming the band's own record label were commenced. The name Swaggie was chosen, and a fellow patron, commercial artist Tim Nichol, drew the original Swagman and Dog logo.
The first recordings for the Swaggie label were made with the Graeme Bell Australian Jazz Band at the AWA Sydney studio on 24 October 1949. Between November 1949 and September 1950, Swaggie held several Graeme Bell band recording sessions in the Melbourne studio of Broadcast Exchange of Australia (BEA) to build a library of master recordings, and from these masters five 10-inch 78 rpm records, numbered S1 to S5, were manufactured and distributed for retail sale.
In late 1952 a decision was made to wind-up the co-operative band and the Swaggie business was sold to Nevill L. Sherburn. For some months Nevill had been corresponding with Milt Gabler, founder of Commodore Records and United Hot Clubs of America labels in the USA,who was most helpful and encouraging to Nevill's endeavour to produce a similar label in Australia with Swaggie.
All the existing Swaggie 78 rpm masters, issued and unissued, were transferred to magnetic tape masters by Nevill Sherburn for release on 10-inch LP and 7-inch EP albums with covers designed by Clement Meadmore. In addition, two 10-inch 78 rpm records (S7 and S8) by Duke Ellington and his Kentucky Club Orchestra 1926-1927 were pressed on vinyl and released.
During its first decade Swaggie was devoted mainly to the documentation of Australian jazz, especially the traditional revival, and continued this role into the 1980s. However, the label became more widely known internationally in the early 1960s when it issued the extensive Jazz Collector Series of vintage jazz reissues, on 7-inch 33 1/3 LPs. This material, drawn from major American companies, was obtained by leasing agreements with their Australian branches and agents. This series was succeeded in January 1966 with a similar series of 12-inch LPs, The Jazz Makers, which drew mainly on American and European labels.
In 1980 an additional 12-inch LP series, Vintage Jazz Archives, was introduced and devoted to the definitively programmed chronological reissues of early jazz.
Swaggie has recorded visiting jazz artists in Australia and participated in international recording sessions, especially in New York and New Orleans, to form an extensive jazz archive.
Introduction of the Compact Disc Digital Audio System and the use of digital recording technology during remastering of the original analog master tapes for CD replication has enabled Nevill Sherburn to expand the Swaggie catalogue.