Tiparillo
A Tiparillo is a shorter, thinner and milder cigar with a plastic tip manufactured by the General Cigar Company.[1] The name Tiparillo was trademarked on July 3, 1961 by the Pinkerton Tobacco Company of Owensboro, Kentucky.[2]
Postwar cigar makers had begun seeking to transform the image of their product to attract young smokers[3] and women [4] who preferred cigarettes.
Heavily advertised in the media, the most famous campaigns and taglines were "Should a gentleman offer a lady a Tiparillo?" and a cigarette girl offering "Cigars, Cigarettes, Tiparillos".
Notes
- ^ p.177 Hochstein, Peter Cigars and Other Passions: The Biography of Edgar M. Cullman Trafford Publishing, 30/03/2010
- ^ http://www.trademarkia.com/tiparillo-72123299.html
- ^ http://www.nytimes.com/2011/08/30/business/edgar-m-cullman-sr-dies-at-93-helped-broaden-cigars-appeal.html?_r=0
- ^ http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st031.php&token1=fm_img0739.php&theme_file=fm_mt012.php&theme_name=Targeting%20Women&subtheme_name=Objectifying%20Women