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Tom Binns Design

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Tom Binns Design is a jewellery design company founded in 2004 by jeweller Tom Binns and CEO Cristina Viera Newton.[1]

Binns has been designing, manufacturing and distributing jewellery for almost thirty years[citation needed], starting with his Punkature collaboration in the early 1980s with Vivienne Westwood and Malcolm McLaren, after which Binns became “Westwood’s right-hand man.” [2] Binns has been credited by The Independent Magazine with pioneering “a Dada-inspired approach to jewellery, fusing precious jewels with household junk.” [3] Key themes from the Dada movement are deliberate irrationality, anarchy, and the rejection of standard beauty and social organisation.[citation needed]

Tom Binns Design has now adorned icons ranging from Michelle Obama, who most recently wore Tom Binns Design jewellery whilst visiting Ireland and Britain in May 2011,[4] to Lady Gaga, who was styled in a fluorescent yellow Slap Dash necklace for the March 2011 issue of American Vogue.[5]

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