Toy performing at Waves Vienna in 2012
|Genres||Indie rock, psychedelic rock, shoegaze|
|Associated acts||Joe Lean & The Jing Jang Jong, Sexwitch, Bat for Lashes|
The band was formed in 2010 in Brighton by schoolfriends and former Joe Lean & The Jing Jang Jong band members, singer/guitarist Tom Dougall (younger brother of Rose Elinor Dougall, formerly of The Pipettes), guitarist Dominic O'Dair and bassist Maxim "Panda" Barron along with Gloucester born drummer Charlie Salvidge and Spanish keyboard player (and part time A&E nurse) Alejandra Diez. Salvidge had previously presented "The Sixties Show" on Bristol radio station BCFM, and played with punk band Mudfite. Shortly after, the band moved to London and six months later signed to Heavenly Records.
The band's first live performance was at London venue, The Lexington, in support of The Heartbreaks in December 2010. The band played at festivals in 2011 including Field Day and supported The Horrors on their UK autumn tour. The Horrors played a big role during the band's first years, supporting and helping them, as Alejandra stated. The band's debut single, "Left Myself Behind", was released in 2011 by Heavenly Records, the initial pressing of 100 selling out in a day. It was reissued in January 2012. The single was described by The Guardian as "excellent...recalls some kind of late-80s/early-90s jam session between Stereolab, Felt and Pulp".
The band were picked as one of NME 's "100 New Bands You Have to Hear" in January 2012, with Rhys Webb of The Horrors describing them as "the most exciting band to come out last year" and "my favourite band for 2012".
2014 the band toured Europe in a nine week trip including a lot of places outside the usual tour scheme like Ljubljana and Bratislava. End of April they played their biggest show in the UK so far, the Shepherds Bush Empire. During the summer of 2014 the band played a number of European festivals. The following year, the band continued to perform live sporadically while they continued work on their third record. At the end of August 2015 the band were part of a collaboration with Natasha Khan of Bat for Lashes and producer Dan Carey entitled Sexwitch. It consists of a six-track cover album that was recorded in day by Carey and set for release on 25 September.
The band's sound has been described as a combination of psychedelic rock, krautrock, shoegaze and post-punk. According to O'Dair, early electronic music is one of the band's influences, as are their friends The Horrors.
- "Left Myself Behind b/w Clock Chime" (2011), Heavenly
- "Motoring b/w When I Went Back" (April 2012), Heavenly
- "Dead & Gone b/w Andrew Weatherall remix" (August 2012), Heavenly
- "Lose My Way b/w Bright White Shimmering Sun" (September 2012), Heavenly
- "Make It Mine E.P." (December 2012), Heavenly
- "Heart Skips a Beat" (March 2013), Heavenly
- "Join the Dots" (October 2013), Heavenly
- Baggs, Michael (2012) "Toy: 'We're already writing our second album'", Gigwise.com, 28 June 2012. Retrieved 7 DEcember 2013
- "Interview: Toy", thestoolpigeon.co.uk, 16 January 2012. Retrieved 7 December 2013
- "From Mudfite to… Toy – Go On Charlie Salvidge!", daveevansmusic.info, 23 May 2012. Retrieved 7 December 2013
- "Field Day 2011: The Quietus Review", The Quietus, 11 August 2011, retrieved 2012-01-15
- Lidbetter, Liam (2011) "The Horrors/TOY, Brighton, Concorde 2, 24/10/11", The Fly, 7 November 2011, retrieved 2012-01-15
- "Interview: Alejandra from TOY", entertaim.net, 28 April 2014. Retrieved 28 April 2014
- "WATCH: New Toy Video", The Quietus, 12 December 2011, retrieved 2012-01-15
- Robinson, John (2012) "This Week's New Live Music", The Guardian, 14 January 2012, retrieved 2012-01-15
- "100 New Bands You Have to Hear: UK 2012: Generation Next", NME, 7 January 2012, p. 38
- "Join the Dots - TOY". Any Decent Music?. Retrieved 2014-01-13.
- Brussee, Bryan (31 July 2015). "TOY's Visions Mixtape & Q&A". The Quietus. Retrieved 2015-08-24.
- "Watch Bat For Lashes & TOY Debut New Project Sexwitch At Green Man Festival - Stereogum". Retrieved 2015-08-24.
- Snapes, Laura; Monroe, Jazz (24 August 2015). "Bat for Lashes Discusses Debut Sexwitch Album, Shares "Helelyos"". pitchfork.com. Pitchfork Media. Retrieved 2015-08-24.
- "The best new acts to watch out for in 2012", Time Out London, retrieved 2012-01-15
- Fullerton, Jamie (2012) "RADAR: Toy", NME, 4 February 2012, retrieved 2012-02-01
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