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Trade Mark of Quality was established in 1970 by "Dub" Taylor and Ken Douglas. They were quality-conscious perfectionists who pressed all their albums on coloured, virgin vinyl, and perhaps the first bootleggers to start producing printed picture covers, and later colour picture covers, rather than paper inserts. Taylor and Douglas had released several albums under different names before settling on "Trade Mark Of Quality" in 1969, the first being Great White Wonder by Bob Dylan. According to Douglas, Taylor recorded several of TMOQ's releases himself, including the Rolling Stones' Live'r Than You'll Ever Be and Led Zeppelin's Live On Blueberry Hill. TMOQ frequently released its albums with cover art by William Stout.
First generation releases are known as TMOQ or "farm pig" and were released by Taylor and Douglas. The first pressings had big number 1/2/3/4 labels and later pressings had different variations of the "farm pig" label. An unknown number of titles also had "Made In Holland" printed on the labels and this was (according to the book Great White Wonders), because of the liberal laws in Holland. These copies were then exported to Europe. All TMOQ albums initially had blank generic jackets with rubber stamped title, TMOQ stickers in silver, gold and various other colours with records pressed on black or coloured vinyl when available. Most, but not all albums, had a back insert. Second generation releases came after Taylor and Douglas split up their partnership and they began a "friendly competition" as Douglas released titles on his own TMOQ, also known as the "Smoking Pig" label, before establishing The Amazing Kornyfone Record Label (TAKRL) with a new partner. An arrangement with the pressing plant allowed him use of Taylor's TMOQ stampers to press his own copies of Taylor's records along with his own new releases. His releases were a mix of CV and black vinyl pressings and had front inserts (usually the same as the old TMOQ back inserts but now with the TMOQ logo). Between 1973 and 1974, a number of titles were released without catalogue numbers and can only be identified by the matrix numbers. In 1973, Taylor and Douglas met an art student named William Stout who expressed an interest in designing their album covers, his first being the Rolling Stones' Winter Tour 1973 double album. Stout subsequently designed all the TMOQ cartoon covers in his unique style. The most famous is probably The Rolling Stones' Welcome to New York in 1973 which was also the label's first printed deluxe cover. His last ones were in 1976 when TMOQ released six albums in its deluxe series.