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Triton Digital

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Triton Digital, LLC, formerly Triton Media Group, is a global digital audio technology and advertising company based in Los Angeles. The group is owned by Vector Capital[1] and works with audio publishers in over 35 countries including brands such as Pandora, Spotify, iHeart Radio, CBS Radio, and ESPN Radio. [2]

Company

Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in Sherman Oaks, California, in the Los Angeles area.[3] It was funded as a limited partnership by private investors.[4]

Triton Digital® technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

Digital

Triton announced a partnership to resell Slipstream Radio in 2008.[5] Triton Digital acquired Ando Media in September 2009.[6] Ando Media was founded in 2004 in Denver, Colorado.[7] Ando developed software to audience measurement metrics for Internet radio, competing with the major firm Arbitron by 2006.[8] In 2011 Ernst & Young named Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies.[9][10] In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product.[11] In January 2013 Triton Digital marketed an online auction system for radio advertisements called a2x.[12][13]

See also

References

  1. ^ http://www.vectorcapital.com/investments/case-study/triton-digital
  2. ^ http://tritondigital.com/about-us/clients
  3. ^ Alex Pham (October 11, 2011). "Triton Digital capitalizes on radio industry's sea change". Los Angeles Times. Retrieved October 16, 2013.
  4. ^ Triton Media Group, LLC (January 4, 2007). "Notice of Sale of Securities" (pdf). Form D. US Securities and Exchange Commission. Retrieved October 16, 2013.
  5. ^ Katy Bachman (September 12, 2008). "Triton, Kurt Hanson to Launch Slipstream Radio". Ad Week. Retrieved October 16, 2013.
  6. ^ Katy Bachman (September 16, 2009). "Triton Digital Acquires Ando Media". Ad Week. Retrieved October 16, 2013.
  7. ^ "About Ando Media". Original web site. Archived from the original on February 13, 2004. Retrieved October 16, 2013.
  8. ^ Marcello Prince (March 21, 2006). "Internet Radio Stations Disagree Over How to Count Listeners". The Wall Street Journal. Retrieved October 16, 2013.
  9. ^ "Seven Southland executives win entrepreneur of the year awards". Los Angeles Times. June 22, 2011. Retrieved October 16, 2013.
  10. ^ "EY Entrepreneur Of The Year 2011 Greater Los Angeles Award winners announced". Press release. Ernst & Young. June 22, 2011. Retrieved October 16, 2013.
  11. ^ "Triton Digital Media's Webcast Metrics Achieves Media Rating Council Accreditation". Press release. April 7, 2011. Retrieved October 16, 2013.
  12. ^ Suzanne Vranica (April 28, 2013). "Old Media, New Tricks: Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads". Wall Street Journal. Retrieved October 16, 2013.
  13. ^ "Triton Digital Introduces a2x, An Audience-Based Programmatic Buying Solution For Online Audio". All Access Media Group. January 17, 2013. Retrieved October 16, 2013.

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