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Unibet Group plc.
Company typePublic Nasdaq StockholmUNIB SDB
IndustryOnline gaming
Founded1997
HeadquartersMalta
Key people
Henrik Tjärnström (CEO)
WebsiteUnibet.com

Unibet is an online gambling group that offers online poker, online casino, scratch cards, sports betting, live betting, online bingo and soft soft games. The company is headquartered in Malta and owned by the Nordic OMX listed public company Unibet Group plc. The companys turnover in 2009 was GBP 138.3 million.[1]

Unibet Group plc is a Malta-based online gambling and betting company that comprises Unibet (as a branded site), Maria (online bingo and casino games) and Kambi (a sportsbook operator). The group is one of the largest online gambling operators in the European market with over 4.8 million customers worldwide. Together with the Nordic region, Belgium and Netherlands also constitute their key markets.

Through their website and other platforms (including mobile phones and digital TV) Unibet offers various products associated with online gambling such as sport odds, live betting, supertoto, various casino-games (roulette, black jack, Caribbean stud, etc.), poker and bingo.

Awards

Unibet was awarded by the international gaming magazine eGaming Review for the European sportsbetting operator of the Year 2006, 2008 and 2009, Live Operator of the year 2009.[2]

Unibet Open

The Unibet Open (UO) is a Series of Live Texas Hold’em Poker Tournaments in Europe, run by Unibet. The first UO took place in Warsaw during the second half of 2007 and the tour then continued during 2008 with events in Madrid, Milan and Warsaw again. 2009 saw the Unibet Open become one of the most popular and well-known poker tours in Europe with tournaments in Budapest, Algarve, London, Prague and Warsaw. In 2010 the UO took place in Budapest, Golden Sands (BG), Prague, Valencia and Paris. The Tour 2011 was held in Malta, Barcelona, Dublin and Riga. The 2012 tour starts in Prague in February and continues to Paris in May, followed by London in August.

Short history

1997 The first Unibet company was formed.

1998 Unibet was granted a license in the UK to run a betting operation. Unibet established an office in London and commenced trading as a betting operator taking bets over the telephone.

1999 An internet web site in Swedish and English was launched.

2000 Unibet Group Plc. was incorporated. Unibet International was granted a license and established an office in Malta.

2001 The second version of Unibet’s web site was launched and subsequently translated into 12 languages. Unibet now has customers in more than 50 countries.

2003 Release of updated web site and launch of new products including live betting and the on-line casino products. More than 256,000 registered customers in over 100 countries.

2004 Listing on NASDAQ OMX Nordic Exchange. Launch of Supertoto and poker. Launch of mobile platform, scratch card and TV-format “Pokermiljonen”.

2005 Acquired MrBookmaker.com[3]

2006 Web site translated into 20 languages. Launch of Bingo. New holding company established in Malta.

2007 Acquired Maria Holdings, to strengthen the position in Bingo and the Nordic markets.[4]

2008 Acquired Scandinavia’s largest trotting community, Travnet.

Unibet is certified by G4, Global Gaming Guidance Group, complying with their Code of Practice in relation to responsible gambling, and also certified to be compliant with eCOGRA’s standards (www.ecogra.org).

Unibet is a member of the European Gaming and Betting Association (EGBA), which brings together 12 of the leading gaming companies in Europe. The Association’s statute specifies how the member companies should deal with issues such as gambling addiction, illegal gambling by minors, gambler privacy and money laundering.

As of January 2009, Unibet has registered customers from more than 150 countries.

2010 Obtains French agreement for online sport and horse betting as well as poker.[5]

2011 announces purchase of EurosportBet and EurosportPoker, a French operator of sportsbook and poker products, subject to regulator approval.[6]

2011 Unibet awarded one of 48 licenses for the newly re-regulated Danish market.[7]

In 2012 Unibet continued its acquisition trail by acquring Betchoice, an Australian online bookmakers for GBP 13.6 million [8]. Betchoice operates a sports and motor racing betting in the Australian market through its web site.

References

  1. ^ [1]
  2. ^ "eGaming Review Website".
  3. ^ Unibet Press Release
  4. ^ Unibet Press Release
  5. ^ "Unibet press release".
  6. ^ "UnibetGroup Investor Website".
  7. ^ "Danish Gambling Authority hands out first licences". http://calvinayre.com. {{cite web}}: External link in |publisher= (help)
  8. ^ "Unibet signs agreement to acquire Betchoice and enters the regulated Australian market". Unibet Group Investor Page. Retrieved 10 February 2012.