User:Batuolana/False Advertising

Article Draft

Edited Section -> False advertising#Falsely portraying quality and origin

Addition -> This false portrait is created inform of common understandable language that will appear familiar to consumers, where different formats of the same false message will affect how buyers see the product and would want to consume it too.

Source (cited in Bibliography section) -> https://collegeofidaho.on.worldcat.org/search/detail/5791399062?queryString=false%20advertising&clusterResults=true&groupVariantRecords=false&subformat=Artchap::artchap_artcl&changedFacet=format&page=4

Section of source used -> Three messages about the coffee were created in everyday language and an informal writing style which simulated advertising copy.3 These ads were intention- ally written so as to contain presumably false explicit claims that the coffee contained no bitterness. No other coffee attributes were mentioned in the mes- sages.4 Each ad-like message was typed as a form letter on official-appearing stationery made up with the brand and company name as a headline logo. Communication A described the product in general nontechnical terms and emphasized its lack of bitter- ness. Communication B summarized the results of a large survey in which consumers commented about the lack of bitterness in the coffee. Communication C described the opinions of expert, professional tasters who stated that the coffee had no bitterness.

Edited Section -> Addition of A whole new section that deals with the ways of harm of false advertising

Addition ->

False Advertising has a lot of consequences that affect consumers. The way false advertising wrongs consumers could be through ethics, social media competitive loss and more. Ethically, In the practice of deontology, a form of ethics, the use of false or misleading will be considered wrong because in the case of advertising, this form of ethics values the honesty to customers rather than the loyalty to the company one's working for. When loyalty to the company overshadows the ethics behind false advertising, there is less guilt that will go towards falsely advertising a good or service.

In social media, the nature of this communication platform allows the spread of false advertising to a great extent. The advertising regulations of a company via other streams is different from the regulation on social media, and while it still brings liability to the company, false advertising is more prevalent on social media.

For competitive loss, due to deceptive marketing, the rise of sales that will result from the false advertisement one company has made will affect the sales of another company that manufactures similar substitute good.

1. Ethical Consequences - Thesis - In the practice of deontology, a form of ethics, the use of false or misleading will be considered wrong because in the case of advertising, this form of ethics values the honesty to customers rather than the loyalty to the company one's working for.

Source (cited in Bibliography section) -> https://collegeofidaho.on.worldcat.org/search/detail/203261024?queryString=false%20advertising&clusterResults=true&groupVariantRecords=false&subformat=Artchap::artchap_artcl&changedFacet=format&page=3

Section used -> If, on the other hand, you fancy yourself a deontologist or you subscribe to the virtue (character) theory of normative ethics, you may come to the conclusion that fidelity, informed consent, and justice are highly important given the facts and the parties; hence you would need to divulge the error. You acknowledge that there are valid arguments with other princi�ples and values for not disclosing, but they are not for you. The duty you owe your patient outweighs the duty of professional collegiality and to withhold this type of information only tends to cast the profession in a bad light. The right of the patient to be kept apprised of their oral status dictates divulging the error. Also the concept of justice relative to the parties dictates dis�closure.

2. Social Media Consequences - The advertising regulations of a company via other streams is different from the regulation on social media, and while it still brings liability to the company, false advertising is more prevalent on social media.

Source (cited in Bibliography section) -> https://collegeofidaho.on.worldcat.org/search/detail/5828209114?queryString=false%20advertising&clusterResults=true&groupVariantRecords=false&subformat=Artchap::artchap_artcl&changedFacet=format&page=3

Section used -> New federal guidelines created to protect consumers from deceptive endorsements and false advertising pose liability risks for companies whose employees utilize social media such as blogs and other social networking sites to promote their employer’s products or services, even if the comments are not authorized by or sponsored by the company. If your com�pany provides services or sells products and your employees are blogging about them or talking about them on their Face�book accounts, the presumption may be that they are doing so with the company’s blessing and for the company’s benefit.

3. Competitive Loss - Due to deceptive marketing, the rise of sales that will result from the false advertisement one company has made will affect the sales of another company that manufactures similar substitute good.

Source (cited in Bibliography section) -> https://collegeofidaho.on.worldcat.org/search/detail/5550184703?queryString=false%20advertising&clusterResults=true&groupVariantRecords=false&subformat=Artchap::artchap_artcl&changedFacet=format

Section used -> Another possible objection to deceptive adver�tising is that it harms competitors by reducing their sales.15 If Deborah would buy ‘Pure & Simple’ rather than ‘Mother Nature’ mineral water this would allegedly harm the manufacturer and retailer of ‘Mother Nature’. To evaluate this claim it would be useful to distinguish between harm and competitive loss. Whenever a new com�peting business enters the market it attracts some of the established businesses’ customers, thereby reducing their sales and entailing a loss

Edited Section -> False advertising#Types of deception

Addition -> The manipulation of advertisements can be of two kinds. It can wither be false advertisement where the ad displayed is factually wrong or it can be manipulative where the ad is not evidently wrong but is deceptive in a sense that it does not give an honest depiction of what the product is.

Source (cited in Bibliography section) -> https://collegeofidaho.on.worldcat.org/search/detail/5791399062?queryString=false%20advertising&clusterResults=true&groupVariantRecords=false&subformat=Artchap::artchap_artcl&changedFacet=format&page=4

Section of source used -> Beyond this, little agreement about deception in advertising is evident. Researchers [12, 16] have argued about a supposed difference between "false" (an explicit claim is demonstrably false on the basis of objective evidence) and "misleading" (an implicit or explicit claim may create an incorrect "impression" or "perception"). Along similar lines, Cohen [5], Dillon [6], and others distinguish between express advertising claims and implicit claims or "surrogate indicators" (symbols, colors, etc.), either of which may deceive consumers.