Jump to content

Ve Global

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 81.152.206.74 (talk) at 22:34, 14 March 2016. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Ve Interactive
Company typePrivate
IndustryDigital Advertising, eCommerce, Re-engagement, Website Optimisation
Founded2009 (2009)
FoundersSteve Clucas/David J. Brown
HeadquartersClerkenwell, East London
Area served
Worldwide
Key people
David J. Brown, Co-Founder and CEO
ProductsVeAds, VeAssist, VePrompt, VeContact
Number of employees
~850+
WebsiteVeInteractive.com

Ve Interactive is a multi-award winning[1] technology company based in London.[2][3] It employs over 850 people in 33 offices across 25 countries, working within 43 territories across 30 languages.[4] By providing a unique suite of apps across one single platform, Ve Interactive helps eCommerce retailers to acquire, engage and convert customers through website optimisation and digital advertising,[5] thus increasing eCommerce sales.

Ve Interactive’s headquarters are based in London’s historic neighbourhood of Clerkenwell.[6] It is part of East London Tech City technology cluster,[7] an area of London known for its technology startups.

In 2014, Ve Interactive's annual turnover was estimated at £20m.[8]

History

Ve Interactive was first established in October 2009 as a technology startup company[9] by David J. Brown, a British serial entrepreneur. Since then it has grown quickly and currently serves approximately 10,000 clients whilst tracking around 650 million unique devices per month.

A portion of Ve's growth has been inorganic, acquiring several technology companies enabling it to make rapid customer-focused improvements to its platform and suite of apps. Major acquisitions include:

  • June 2012: Ve acquired Adaptive Consultancy,[10] making Ve’s platform the world’s first eCommerce software to have both remarketing technology and built-in basket-recovery.
  • April 2014: Ve acquired adGenie, a prospecting and retargeting advertising solution provider.[11]
  • November 2014: Ve acquired GDM Digital,[12] an adtech and digital advertising company, for £7 million. All their staff were transferred over to Ve's team.
  • November 2014: Ve acquired Qunb, a Paris-based data visualisation start-up, for $12 million, adding all their staff to Ve's Paris office.
  • December 2015: Ve acquired the Display Retargeting business from eBay Enterprise Marketing Solutions[13]

Products

Ve Interactive offers a suite of unique apps across one platform, helping businesses successfully acquire, engage and convert customers at key points during the customer’s journey. This optimisation works by gaining new traffic, reducing bounce rate, increasing engagement and minimising abandonment, ultimately driving conversion and revenue.

Supporting approximately 10,000 domestic and multi-national online businesses and retailers, Ve Interactive tracks billions of transactions daily. The company’s comprehensive data set is able to provide unparalleled insights into customer activity, ensuring each app delivers highly-targeted content based on each customer’s behaviour and profile. Additionally, Ve takes a technological agnostic position in the market, able to integrate with the world's largest eCommerce platforms and tag management solutions.

  • Prospecting and Re-targeting Display Ads

Harnessing the power of customer data and purchasing intent, Ve delivers targeted ad campaigns through the use of both retargeting and prospecting to gain traffic.

  • Bounce Rate Reduction

By indexing a site’s entire product catalogue, when a customer attempts to leave a site, Ve automatically fires a dynamic overlay that provides enhanced product search results to direct them to the right page, so decreasing bounce rate.

  • Onsite Real-time Engagement

When browsing customers are on the edge of abandonment, Ve fires real-time targeted overlays to keep them engaged and onsite. These overlays can be fired at two critical moments; whilst browsing product pages or whilst in their prepopulated basket. When the latter, the overlay can also provide them with the option to have their basket emailed to them to complete their purchase later.

  • Email Re-engagement

This app sends personalised emails to bring lost customers back to their prepopulated basket. Powerful criteria filtering enables the segmentation and analysis of the data in real-time in order to deliver the right message, to the right person and on the right conditions.

Recognition

Ve Interactive's achievements and management team have been regularly recognised by the technology community as Ve continues its growth story. Selected awards include:

2015 – Ranked 4th by the FT in their list of European billion-dollar ‘unicorn’ tech companies[14]

2015 - Winner of Travolution’s ‘Best Technology Provider Award'[15]

2015 - Winner of ‘Sunday Times Tech Track 100’ Award.[16] This league table ranks Britain's 100 fastest growing private tech, media and telecoms companies.

2014 - Ve's CEO, David J. Brown, wins 'Digital Entrepeneur of the Year'

2014 - Winner of ‘Digital Champion’ in the Growing Business Awards[17]

2014 – Winner of 3 Stevie Awards including Gold ‘Best New Product Service’ in eCommerce and Bronze ‘Company of the Year’ in Computer Software – More than 250 Employees[18]

2014 - Winner of ‘Real-Time Marketing, Date Strategy’ Award[19]

2013 - Winner of 6 Stevie Awards including Bronze ‘Best New B2B Product’, Silver ‘Executive of the Year’ & Gold ‘Company of the Year’[20]

2013 - Top 50 People’s Choice Award of the Tech Europas[21]

2012 - Winner of ‘Software Satisfaction’ Award[22]

2012 - Winner of ‘Marketing Services Company’ Award[23]

2011 - Winner of ‘Retail Award’ at BIMA Awards[24]

2011 - Winner of ‘TechWorld 2011 UKTI Business Innovation’ Award[25]

2011 - Winner of ‘Marketing Innovation’ Award[26]

2011 - Winner of Best New Business Award[27]

Corporate Social Responsibility

At the start of 2016, Ve Interactive nominated Macmillan Cancer Support as their charity partner for the year.

References

  1. ^ "Ve Interactive takes No. 1 spot in the 2015 Sunday Times Hiscox Tech Track 100 - Ve Interactive". Ve Interactive. Retrieved 2016-03-01.
  2. ^ "Contact Us - Ve Interactive". Ve Interactive. Retrieved 2016-03-01.
  3. ^ "PPA : Ve Interactive". www.ppa.co.uk. Retrieved 2016-03-01.
  4. ^ "Contact Us - Ve Interactive". Ve Interactive. Retrieved 2016-03-01.
  5. ^ "Digital Retargeting: Interview with VE Interactive | Silverbean". Silverbean. Retrieved 2016-03-01.
  6. ^ "VE Interactive moves to new Clerkenwell premises and joins MiNetwork". The Drum. Retrieved 2016-03-01.
  7. ^ "Award-winning Digital Start-Up Chooses Tech City After Outgrowing Mayfair". TechMeetups. Retrieved 2016-03-01.
  8. ^ Companies House
  9. ^ "Ve Interactive Revolutionises The e-Commerce Industry With Its Acquisition of Adaptive Consultancy". Global Banking And Finance Review Magazine – Financial & Business Insights. Retrieved 2016-03-01. {{cite web}}: |first= has generic name (help); |first= missing |last= (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  10. ^ "Ve Interactive expands in London with Adaptive Consultancy acquisition". The Drum. Retrieved 2016-03-01.
  11. ^ "Ve Interactive acquires adGENIE to enhance its e-commerce conversion platform". The Drum. Retrieved 2016-03-01.
  12. ^ "GDM Digital's £7 million sale puts founders quids in". Evening Standard. Retrieved 2016-03-01.
  13. ^ "E-commerce Technology company Ve Interactive acquires part of eBay Enterprise Marketing Solutions". The Drum. Retrieved 2016-03-01.
  14. ^ "UK "undisputed home of unicorns in Europe"". Tech City News. Retrieved 2016-03-01.
  15. ^ "Travolution Awards 2015". www.travolutionawards.co.uk. Retrieved 2016-03-01.
  16. ^ "Winners of Tech Track 100 2015 revealed - Hiscox Business Blog". Hiscox Business Blog. Retrieved 2016-03-01.
  17. ^ "Ve is the 'Digital Champion' in the Growing Business Awards 2014 - Ve Interactive". Ve Interactive. Retrieved 2016-03-01.
  18. ^ "Company/Organization Awards Winners | Stevie Awards". www.stevieawards.com. Retrieved 2016-03-01.
  19. ^ "Winners 2014". conferences.marketingweek.com. Retrieved 2016-03-01.
  20. ^ "Management Awards | Stevie Awards". www.stevieawards.com. Retrieved 2016-03-01.
  21. ^ "Ve Interactive | Stevie Awards". www.stevieawards.com. Retrieved 2016-03-01.
  22. ^ "Software Satisfaction Award Winner 2012 - Ve Interactive North America". Ve Interactive North America. Retrieved 2016-03-01.
  23. ^ "Drum Marketing Awards 2012". The Drum Awards. Retrieved 2016-03-01.
  24. ^ "Ve Interactive wins Retail Award at BIMA Awards 2011". ResponseSource Press Release Wire. Retrieved 2016-03-01.
  25. ^ "Ve Interactive wins a TechWorld 2011 Business Innovation Award". ResponseSource Press Release Wire. Retrieved 2016-03-01.
  26. ^ "British company Ve Interactive continues its international growth strategy". ResponseSource Press Release Wire. Retrieved 2016-03-01.
  27. ^ "Best Business Awards | Awards for the Private and Public Sectors | Enter today!". www.bestbusinessawards.co.uk. Retrieved 2016-03-01.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Ve_Global&oldid=710091869"