Voukourestiou Street

Voukourestiou Street (Greek: Οδος Βουκουρεστίου) is a rather narrow street in the Kolonaki district of Athens known for its high-end boutiques. Starting in the 1950s, this street was the street for hip and trendy European and American goods in the Greek capital as well as gold and jewelery shops. Running from Panepistimiou Street to Kolonaki Square, the street epitomized fancy shopping in Greece for generations.

In the 1990s, the most fashionable and expensive stores had relocated to nearby streets such as Anagnostopoulo Street where Versace, Ferre, Lagerfeld, and Guy Laroche have boutiques, as do well-known Athenian designers such as Aslanis, Nikos, Filemon, and Sofos. Still, there are many well-known stores such as Hermes located on this iconic Athens shopping street.