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Industry Computer Software
Founded Auckland, NZ (1997)
Headquarters Auckland, New Zealand, Portland, Oregon, USA, Reading, United Kingdom, Singapore, Singapore
Key people
Michael Whitehead, CEO
Mark Budzinski, President
Products WhereScape RED, WhereScape 3D
Number of employees
Website www.wherescape.com

WhereScape is a privately held international Data Warehouse Automation & Big Data software company with offices in Auckland, New Zealand, Portland, Oregon, USA, Reading, United Kingdom, Pune, India & Singapore.


WhereScape was founded as a data warehouse consulting company in Auckland, New Zealand[1] in 1997 by co-founders Michael Whitehead (CEO) and Wayne Richmond (CTO).[2] The company was formerly named Profit Management Systems, but officially renamed to WhereScape in 2001 when expanding business operations into the USA.[2]

WhereScape operates out of regional headquarters in Auckland, New Zealand; Portland, Oregon, USA; Reading, United Kingdom; and Singapore.[1] As of 2015 the company has over 720 customers in more than 15 countries and a turnover of around $20 million (NZD).[3] Sales channels vary by country but can be either direct sales or through local partners. WhereScape also has partnerships with third-party companies that embed WhereScape software in their solutions.[4]

WhereScape Products[edit]

WhereScape currently offers two main products: WhereScape RED and WhereScape 3D.

Versions As of November 2016, the current stable versions of WhereScape products are:


  1. ^ a b Pamatatau, R. (20 Jan 2004). "WhereScape sets up for European sales campaign". The New Zealand Herald. 
  2. ^ a b Nikiel, C. (19 Nov 2007). "What, when, why and WhereScape". The New Zealand Herald. 
  3. ^ Christopher Adams (30 Jan 2014). "NZX listing on cards for Wherescape". The New Zealand Herald. 
  4. ^ "WhereScape is helping businesses put data into their decision making.". New Zealand Trade & Enterprise. Retrieved 7 November 2013. 

External links[edit]