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Browar Łomża

Coordinates: 53°09′34″N 22°02′19″E / 53.1595°N 22.0387°E / 53.1595; 22.0387
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Browar Łomża
Browar Lomza brewery (2004)
Map
LocationŁomża,Poland
Opened1968
Annual production volume850,000 hectolitres
Owned byPolish Brewery Van Pur

The Browar Łomża (Polish pronunciation: [ˈwɔmʐa]) is Poland's fourth largest brewery. Browar Łomża Sp. z o.o. launched the plant in 1968. In 2007, it was purchased by Royal Unibrew.[1] In 2011, it was sold to Polish Brewery Van Pur of Warsaw.[2] The Browar Łomża brewery is located in Łomża, Poland.

Brand

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Łomża Lemon Radler
Łomża Jasne in can.

Browar Łomża Brewery has been brewing since 1968. The plant was modernized in 2004 and has a capacity to brew up to 850 thousand hectolitres. Traditionally it used to brew three slightly different beers: "Kurpie", "Wyborowe", "Export" and "Jasne". Later came "Łomża Strong" but it was not particularly successful and has now been discontinued. In 2010, Browar Łomża came up with a new taste "miodowe" (honey). After ownership changes and due to marketing campaigns, new brands such as "Łomża niepasteryzowane" (unpasteurised) and "Łomża Export niepasteryzowane" are gaining popularity.[citation needed]

Marketing

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The label shows two Kurpie folk people dancing on a label and the deer of the coats of arms of Łomża.

See also

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References

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  1. ^ Browar Łomża, Royal Unibrew Group Retrieved from Wayback Machine on January 24, 2013.
  2. ^ "Royal Unibrew and Van Pur team up in Poland". Euro Investor.co.uk. Retrieved January 24, 2013.
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53°09′34″N 22°02′19″E / 53.1595°N 22.0387°E / 53.1595; 22.0387