Jugate

Jugate busts of Czarevitch Paul and Maria Feodorovna

A jugate consists of two portraits side by side to suggest, to the viewer, the closeness of each to the other. The word comes from the Latin, jugatus, meaning joined or overlapping.

On coins, it is commonly used for married couples, brothers, a father and son, or ruler and divinity.

In political contexts, it refers to the pairing of candidates with an emphasis on their joint candidacy and collaboration on campaign ideas. Often this would be a presidential and vice presidential candidates although sometimes a state or local candidate is included with a presidential candidate.Voters may be better able to connect with and see the candidates as a coherent team thanks to these pictures. Campaign posters, banners, and other promotional items featuring candidates collectively was a method of reinforcing the notion of a cohesive leadership.

Jugates may be seen on medals, pinbacks, buttons, posters or other campaign items. If a third figure appears on the item, it is called a trigate.

Gallery

• 
  A coin struck in 313, depicting Constantine as the companion of a solar deity
• 
  Jugate of brothers Antiochus XI Epiphanes and Philip I Philadelphus
• 
  Jugate of a married couple: William of Orange and Mary II of England
• 
  Jugate coin of Saint Peter and Saint Paul
• 
  Jugate of a son and mother: Charles II, Duke of Parma and Maria Luisa, Duchess of Lucca
• 
  Lincoln & Johnson Campaign Poster, 1864
• 
  Roosevelt & Fairbanks Campaign Button, 1904

References

Hake, Ted: Guide to Presidential Campaign Collectibles, Krause Publications, 1991, p. 175

Wert, H. E.:Hanging Around Us in Plain Sight: The Great American Political Campaign Poster, 1844–2012, 2016