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White space

From Wikipedia, the free encyclopedia

White space or whitespace may refer to:

Technology[edit]

Business[edit]

  • White space (business), White space analysis is the process companies use to evaluate their existing products, services, and markets to address unmet customer needs. The “white space” is the opportunity itself—the area where a business can innovate, expand, upsell, and cross-sell its products and services.

Other uses[edit]

See also[edit]