10 Corso Como

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10 Corso Como is a shopping and dining complex in Milan, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.[1][2] It was founded in 1990 by gallerist and publisher Carla Sozzani.[3][4][5][6][7][8]

The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.[9]

10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs.[2] In 2002, 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo and Kris Ruhs.[7]

In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs.[7]

On 9 September 2011, 10 Corso Como celebrated its 20 year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at AvenueL, also designed by Kris Ruhs.[3]

10 Corso Como Shanghai, designed by kris Ruhs, opened on 14 September 2013 at 1717 Nanjing West Road at Wheelock Square.[10] [11][12]

In popular culture[edit]

The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".[13]

References[edit]

  1. ^ Norwich, William (2003-09-21). "Over the Store". The New York Times. Retrieved 2008-08-31. 
  2. ^ a b Johnstone, Nick (2005-05-24). "Why I love 10 Corso Como". The Guardian. Retrieved 2008-08-31. 
  3. ^ a b "10 Corso Como to Open Second Seoul Location". Women's Wear Daily. 13 February 2012. 
  4. ^ "Carla Sozzani Enjoys Some Seaside Solitude". Wall Street Journal. 25 February 2011. 
  5. ^ "Into Milan". Evening Standard. 3 March 2006. 
  6. ^ "'I feel best in Paris or Portofino'". Financial Times. 18 August 2007. 
  7. ^ a b c Trebay, Guy (2000-10-10). "Reporter's Notebook; Fashion Magazines In 3 Dimensions". The New York Times. Retrieved 2008-08-31. 
  8. ^ "An interview with Carla Sozzani". The New York Times. 25 September 2011. 
  9. ^ "La Dolce Vita; A former Vogue editor on why art is at the heart of her home.". Daily Mail. 28 August 2006. 
  10. ^ http://www.10corsocomo.com/?pageID=shanghai&lang=eng
  11. ^ "Catching the Retail Trends in Bustling Shanghai". The New York Times. 2013-09-22. Retrieved 2013-10-13. 
  12. ^ http://www.wallpaper.com/fashion/10-corso-como-arrives-in-shanghai/6762
  13. ^ Park, Jin-hai (7 May 2013). "Psy showcases Korean fashion: 10 Corso Como Seoul offers fashion and culture in new Gangnam style". Korea Times. Retrieved 8 May 2013. 

External links[edit]