6-3-5 Brainwriting

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6-3-5 Brainwriting (also known as the 6-3-5 Method, or Method 635) is a group creativity technique used in marketing, advertising, design, writing and product development originally developed by Professor Bernd Rohrbach in 1968.[1]

Based on the concept of Brainstorming, the aim of 6-3-5 Brainwriting is to generate 108 new ideas in half an hour. In a similar way to brainstorming, it is not the quality of ideas that matters but the quantity.

The technique involves 6 participants who sit in a group and are supervised by a moderator. Each participant thinks up 3 ideas every 5 minutes. The ideas are written down on a worksheet and passed on to the next participant. The participant reads the ideas and uses them as inspiration for more ideas. Participants are encouraged to draw on others' ideas for inspiration, thus stimulating the creative process. After 6 rounds in 30 minutes the group has thought up a total of 108 ideas.[2]

References[edit]

  1. ^ Rohrbach, Bernd: "Kreativ nach Regeln – Methode 635, eine neue Technik zum Lösen von Problemen". Creative by rules - Method 635, a new technique for solving problems first published in the German sales magazine "Absatzwirtschaft", Volume 12, 1969. p73-75 and Volume 19, 1 October 1969.
  2. ^ Julie S. Linsey and Blake Becker. "Effectiveness of Brainwriting Techniques: Comparing Nominal Groups to Real Teams" in Design Creativity 2010. London: Springer London, 2011. 166.