72andSunny
 | |
| Company type | Advertising agency |
|---|---|
| Industry | Advertising, Communications |
| Founded | 2004 |
| Founders | John Boiler, Glenn Cole, Robert Nakata |
| Headquarters | Los Angeles, Amsterdam |
| Website | 72andsunny.com |
72andSunny is an advertising agency with offices in Los Angeles, Amsterdam, New York City, Singapore, and Sydney. It was founded in 2004 by John Boiler (now CEO), Glenn Cole (now chief creative officer), Greg Perlot (now CEO of Wrensilva) and Robert Nakata (now design director).[1] Since 2010, it has been a subsidiary of MDC Partners Inc.[2]
Since 2013, it has occupied the former offices of Howard Hughes at the old Hughes Aircraft Company headquarters in Playa Vista.[1][3]
The company is credited with helping Samsung overtake Apple Inc. in cell phone sales.[4][5]
The company was named "Agency of the Year" in 2013 and again in 2014 by Advertising Age and Adweek.[4][6]
See also
References
- ^ a b Lewis, Amanda (January 22, 2014). "How 72andSunny Became One of the Most Exciting Ad Agencies of L.A.'s Madison Avenue". LA Weekly. Archived from the original on 24 December 2014. Retrieved 7 April 2014.
- ^ "Company Overview of 72andSunny Industries". Bloomberg Businessweek. Retrieved 7 April 2014.
- ^ Vincent, Roger (July 29, 2012). "Howard Hughes' Playa Vista office finally gets a new occupant". Los Angeles Times. Retrieved 7 April 2014.
- ^ a b McMains, Andrew (December 8, 2013). "Agency of the Year - Ad Week". Ad Week. Retrieved March 24, 2014.
- ^ "72andSunny's Role in the Apple Vs. Samsung Battle". Bloomberg Businessweek (video). March 5, 2013. Retrieved 7 April 2014.
- ^ "72andSunny Takes Agency of the Year in Advertising Age Agency A-List". Advertising Age. Wall Street Journal. January 28, 2013. Retrieved 7 April 2014.
Further reading
- Parekh, Rupal (January 28, 2013). "72andSunny Is No. 5 on the Ad Age Agency A-List". Ad Age. Retrieved March 24, 2014.