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This article's factual accuracy may be compromised due to out-of-date information. Please help update this article to reflect recent events or newly available information.(September 2011)
APT from Yahoo (formerly Project AMP and Apex) is an online advertising management platform from Yahoo. Announced on 7 April 2008,
[1]
the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo were allowed to preview AMP early. The service will sell online advertising for search, display, local, mobile, and video mediums.
