Yahoo! Finance

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Yahoo! Finance
Yahoo Finance Logo 2013.png
Web address
Commercial? Yes
Type of site
Financial information
Registration Optional
Available in Multilingual
Owner Yahoo!
Created by Yahoo!
Editor Aaron Task[1]
Current status Active

Yahoo! Finance is a web site sponsored by Yahoo! that provides financial information and commentary with a focus on US markets. The web site offers information such as stock quotes, stock exchange rates, corporate press releases and financial reports, original programming video clips, and message boards. It also offers some online tools for personal finance management. Yahoo! Finance Worldwide offers similar features for international finance markets.

According to comScore data for May 2012, Yahoo! Finance was the top financial news and research website in the United States with more than 37.5 million unique visitors per month.[2]

Development history[edit]

In the introduction to a 2009 interview with, former general manager Nathan Richardson was said to have built "annual revenue from $10 million to $110 million and expanded the site's content partners from 10 to 200. In 2005 Institutional Investor ranked [Richardson] the most influential person in online finance." In the interview, Richardson described the process of building the financial-information modules and creating a "moat" around the content (to keep visitors sticking to the site). (Richardson is now at, part of the Guardian Media Group.)[3]

Adware and spyware[edit]

Yahoo! has also been criticized for funding spyware and adware — advertising from Yahoo!’s clients often appears on-screen in pop-ups generated from adware that a user may have installed on their computer without realizing it by accepting online offers to download software to fix computer clocks or improve computer security, add browser enhancements, etc. The frequency of advertising pop-ups for spyware, generated from a partnership with advertising distributor Walnut Ventures, who had a direct partnership with Direct Revenue, could be increased or decreased based on Yahoo!’s immediate revenue needs, according to some former employees in Yahoo!’s sales department.[4][5]

Original Programming[edit]

Yahoo! Finance is home to some of the top[citation needed] original video programs on the web, including:

"The Daily Ticker" – Yahoo! Finance Editor in Chief Aaron Task offers insights on the most important business stories of the day, including: politics, the economy, investing, Wall Street, corporate leadership and company earnings. Guests have included President Bill Clinton; Vice President Joe Biden; Joseph Stiglitz, Nobel Laureate; Robert Reich, former Clinton Labor Secretary; Shelia Bair, former head of the FDIC; Eliot Spitzer, former NY Governor and Attorney General and Donald Trump.

"Financially Fit" – Yahoo! Finance personal finance expert Farnoosh Torabi offers advice on topics including budgeting, saving, and spending smart.

"Breakout" – Jeff Macke and Matt Nesto host this daily interactive investing show.Guests have included the likes of Steve Rattner, NASCAR CEO Bill France, J.C. Penney CEO Ron Johnson, and Lawrence Summers, former Treasury Secretary.

"Hot Stock Minute" – This is the only live-streaming daily show on any Yahoo! website. Lauryn Lyster hosts the program from the NASDAQ MarketSite in Times Square at 8:30am eastern time. Yahoo! Finance Senior Columnist Mike Santoli also participates in the program as the primary reporter and market analyst.

Original Voices[edit]

Yahoo! Finance's financial experts include Aaron Task: as the Yahoo! Finance Editor-in-Chief, Farnoosh Torabi: As the host of "Financially Fit" on Yahoo! Finance, Torabi"perfectly practical"[6]

Matt Nesto: Nesto is co-host of the original program "Breakout." Prior to joining Yahoo! Finance, Nesto was a correspondent and stocks editor for CNBC and spent nine years at[7] Bloomberg Television, where he covered financial markets from five different countries. Before joining Bloomberg, he worked as an investment adviser for Lehman Brothers, Prudential Securities and Merrill Lynch.[8]

Jeff Macke: Macke is co-host of the original program "Breakout" on Yahoo! Finance. Macke was previously founder and president of Macke Asset Management (MAM), where he actively managed assets until 2005. Prior to founding MAM, he was a partner and co-founder of Macke Partners, an investment partnership. He also has been an analyst with Palo-Alto Investors and a consultant with Senn-Delaney Retail Consultants, where he developed the associate training program for Sears.

Jeff Macke previously was a cast member for Fast Money (CNBC) and before that "was a hedge fund manager from 1999 to 2004 and has written for financial news outlets like and Minyanville."[8]


In January 2014, Yahoo! Finance was named the No. 1 site "favored by Republicans 18 or older with annual household incomes of $100,000 or more" by conservative media organization Newsmax, based on viewership numbers tracked using the comScore Plan Metrix research service.[9]

See also[edit]


  1. ^ Hillary Frey Named Yahoo News Editor in Chief
  2. ^ Stelter, Brian (13 June 2012). "CNBC and Yahoo Finance Expand Partnership to Online Video". The New York Times. 
  3. ^ Nathan Richardson's Modest Proposal Q&A by Dirk Smillie,, 2-3-09. Retrieved 3-13-09.
  4. ^ "Yahoo's Pop-Up Connection". Retrieved 2008-02-22. 
  5. ^ "Yahoo's Adware Counterattack". Retrieved 2008-02-06. 
  6. ^ TARA, SIEGEL BERNARD (November 12, 2009). "A Reality Show That Eliminates Debt, Not Contestants". New York Times. Retrieved 28 September 2012. 
  7. ^ Roush, Chris. "Blogger". Talking Biz News. Retrieved 28 September 2012. 
  8. ^ a b 2 Former CNBC Personalities Go to Yahoo Finance
  9. ^ Grigonis, Richard. Newsmax List: 25 Top Business and Financial Websites for Republicans Making $100,000+. Newsmax |url= missing title (help). Retrieved 30 January 2014. 

External links[edit]