AddThis
 | |
Type of site | Social bookmarking |
|---|---|
| Owner | Clearspring |
| URL | http://www.addthis.com/ |
AddThis is a social bookmarking service founded by Dom Vonarburg and owned by Clearspring that can be integrated into a website with the use of a web widget. Once added, visitors to the website can bookmark an item using a variety of services, such as Facebook, MySpace, Google Bookmarks, and Twitter. The website is the most widely used service for bookmarking and sharing web pages.[2]
History
Work began on AddThis in March 2006. The domain name was purchased from its previous owner in the same month. The website was launched at the DEMO Conference in September 2006.[3]
The website was purchased by Web 2.0 company Clearspring on September 30, 2008 for an undisclosed sum. Together, the companies reach an audience of more than 200 million monthly viewers.[2][4] Commenting on the acquisition, Clearspring's CEO and founder Hooman Radfar believed that it would "create a large platform of targeted content and capitalize on the next evolution in online advertising—widgets". He also said, "Today both of our products are services to publishers and advertisers. Ultimately we want to build an ecosystem with developers of new services, applications, and advertisers, that delivers a simple experience to consumers."[2]
On March 5, 2007, AddThis announced that they had served over 100 million widgets to websites that use its service. The website was growing at a rate of 100% per month, and the service was registering about two million views a day.[5]
Features
Services used by AddThis are chosen based on their popularity and visibility in search engines; there are a total of 16 services in use.[3]
References
- ^ "addthis.com". Alexa. Retrieved 2010-02-04.
- ^ a b c Keane, Meghan (2008-09-30). "Widget-maker Clearspring Buys AddThis". Wired. Retrieved 2010-02-04.
- ^ a b Valentine, Mike Banks (2006-10-11). "Facilitating Social Media Optimization (SMO)". WebProNews. Retrieved 2010-02-04.
- ^ "Clearspring acquires AddThis - Washington Business Journal:". Washington.bizjournals.com. 2008-09-30. Retrieved 2010-02-15.
- ^ "Article: AddThis.com Reaches 100 Million Widgets Served - Social Bookmarking". PRNewsWire. 2007-03-05. Retrieved 2010-02-07.