Affliction Clothing
 |
|
| Industry | Clothing, Jewelry |
|---|---|
| Founded | 2005 |
| Headquarters | Seal Beach, California, United States |
| Products | T-shirts, Jeans, Hats, Hoodies |
| Revenue | $7M (2006) [1] |
| Owner(s) | Todd Beard, Tom Atencio, Clifton Chason, and Eric Foss |
| Website | http://www.afflictionclothing.com |
Affliction Clothing is an American clothing manufacturer based in Seal Beach, California.[2] It is owned by Affliction Inc., which ran a mixed martial arts (MMA) promotion, Affliction Entertainment.
Contents |
[edit] History
Affliction was launched in August 2005.[1] The company is co-owned by Tom Atencio, Todd Beard, Eric Foss, and Clifton Chason[1][3] and originated as a spin-out from Foss and Chason's Digital Ink Creative Services.[4][5] On November 14, 2008, Todd Beard resigned after Kim Couture, Randy Couture's wife at the time, filed for a restraining order against him in a Clark County, Nevada, court.[6]
[edit] Products
Affliction's clothing line includes mixed martial arts clothing, t-shirts, polo shirts, thermals, hoodies, shorts, jeans, and shoes. Its style has been described as "skull and crossbone inspired".[7] Many of Affliction's shirts bear the logo of many of the world's top-ranked MMA fighters, which they called it Signature Series, that includes Randy Couture, Georges St. Pierre, Fedor Emelianenko, Quinton Jackson, Renato Sobral and many world-class boxing superstars, including Oscar De La Hoya, Shane Mosley and Zab Judah.[8] They also made for some of the well-known musicians like Ozzy Osbourne, Black Sabbath, Megadeth, Pantera, Korn, Staind, Static-X, Testament, Shadows Fall, Atreyu, Behemoth, Biohazard and many more. They also made a signature tee for Fil-Am surfing legend Sunny Garcia, where the designs on the shirt were based on his tattoos.[citation needed]
Several nightclubs and bars in Vancouver and Victoria, British Columbia, do not allow Affliction's clothing in addition to other labels such as Ed Hardy due to a perceived association with local gang activities. Pamela Rogers, a spokesperson for Affliction, maintained that the brand "has nothing to do with gangs" and describes it instead as an "upscale men’s boutique brand".[9] In Calgary, Cowboys nightclub has banned Affliction t-shirts due to the incidents in Vancouver and Victoria.
[edit] Xtreme Couture
Xtreme Couture started as an offshoot of Affliction Clothing in 2007, along with Randy Couture and his wife, Kim Couture.
[edit] Sinful
Sinful is a clothing line specifically designed for women, as part of the Affliction Inc. and is the sister brand to Affliction men's clothing. Its t-shirts, pants, and hoodies often feature a mix of religious and non-religious elements, including angels, angel wings, doves, crosses, burning hearts, roses and skulls.
[edit] Throwdown
Throwdown was founded as a premium hard goods company, highly focused on positioning its products and services within the explosive growth of Mixed Martial Arts and the Combative Sports Industry. Affliction joined forces with Throwdown to develop a full clothing brand in order to complement the already successful hard goods line with items such as protective gear, training bags, cages and rings.
[edit] Sponsorship
In June 2011, Affliction sponsored a photo contest in which the prize was a custom Harley-Davidson worth of $25,000 or $12,000. These motorcycles were:
- A men’s 2010 Harley Davidson Softail ‘crossbones’ American Customs Harley Davidson customized Motorcycle with 1584 Twin cam 96B counter-balanced engine – worth about $25K after customizations.
- A women’s 2010 Sportster 883 American Customs Harley Davidson customized Motorcycle with Low Rubber mounted 883cc Evolution engine - worth about $12,000 after customizations.
[edit] Store Branches
- Las Vegas
- Los Angeles
- Miami
- New Jersey
- Seal Beach
- Atlanta
- Moscow
- Camarillo
- Huntington Station
- Wayne
- Willow Grove
- Hong Kong
- Johannesburg
- Taiwan
[edit] References
- ^ a b c Sarkisian-Miller, Nola (2006-08-28). "Affliction's 'Crazy Ride'; New Line of Moderately Priced T's, Premium Denim Rack Up Over $6M in Sales in First Year.". Daily News Record. http://www.accessmylibrary.com/coms2/summary_0286-17544750_ITM. Retrieved 2008-05-17.
- ^ "Affliction Clothing Teams with Tattoo Artists for Latest Collection". Impressions Magazine. 2007-11-05. http://www.impressionsmag.com/impressions/content_display/industry-news/e3i460780394f79c881c6f6b51339f51f23. Retrieved 2008-05-17.
- ^ Pugmire, Lance (2008-05-15). "Russia's Fedor Emelianenko to fight in Anaheim". Los Angeles Times. Archived from the original on 2008-05-18. http://web.archive.org/web/20080518065703/http://www.latimes.com/sports/printedition/la-spw-ufc15-2008may15,0,1463810.story. Retrieved 2008-05-17.
- ^ Bellantonio, Jennifer (2005-09-15). "Design company is venturing out on its own: O.C. firm that has made custom graphics for other businesses produces own line of clothing.". San Diego Business Journal. http://www.highbeam.com/doc/1G1-137625617.html. Retrieved 2008-05-17.
- ^ Bellantonio, Jennifer (2005-09-18). "Digital Ink's 'Affliction' Clothing Sports Daggers, Blood and Skulls". Orange County Business Journal. Archived from the original on 2008-05-02. http://web.archive.org/web/20080502032238/http://findarticles.com/p/articles/mi_qa5293/is_200509/ai_n24304794. Retrieved 2008-05-17.
- ^ "Affliction Owner Resigns". Sherdog. http://www.sherdog.com/news/news/affliction-owner-resigns-15159.
- ^ Gross, Josh (2008-05-07). "New foe tops list of candidates to fight Lindland in Affliction". Sports Illustrated. http://sportsillustrated.cnn.com/2008/writers/josh_gross/05/07/lindland.mailbag/. Retrieved 2008-05-17.
- ^ affliction clothing uk. Oct, 2009.
- ^ Saunders, Lucy-Claire. Designer profiling. May 14, 2008.
