Archer (typeface)
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| Category | Serif |
|---|---|
| Classification | Humanist Slab serif |
| Foundry | Hoefler & Frere-Jones |
Archer is a slab serif style digital typeface designed in 2001 by Hoefler & Frere-Jones for use in Martha Stewart Living magazine. The face is unique for combining the geometric structure of twentieth century European slab-serifs but imbuing the face with a domestic, less strident tone of voice.
The typeface has been used for, among other things, branding for Wells Fargo.
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