Archer (typeface)

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Category Serif
Classification Humanist slab serif

Tobias Frere-Jones

Jonathan Hoefler
Foundry Hoefler & Frere-Jones

Archer is a slab serif style digital typeface designed in 2001 by Hoefler & Frere-Jones for use in Martha Stewart Living magazine. The face is unique for combining the geometric structure of twentieth-century European slab-serifs but imbuing the face with a domestic, less strident tone of voice.

The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.