Beefcake
Beefcake is a term denoting the use of nude or semi-nude male bodies.[1] Typically it is referring to a publication genre, role a person is typecast as, etc.
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[edit] Actors typecast as beefcake
Beefcake poses by male actors were used far less frequently than cheesecake layouts of actresses. Nevertheless, as early as the 1920s photographs were taken of such stars as Rudolph Valentino and Ramón Novarro to highlight their physical appeal. Male physique shots of famous stars were even less frequent during the early talking picture era outside of stars of jungle films like Johnny Weissmuller (Tarzan) and Buster Crabbe. The 1940s saw a rise in shirtless shots of such handsome stars as Tyrone Power, Guy Madison, Sterling Hayden and Victor Mature; and in the 1950s movie magazines began running swimsuit shots of actors such as Tony Curtis, Rock Hudson, Tab Hunter, Jeff Chandler, Robert Conrad and Robert Wagner almost as frequently as they would of actresses. This period also included the rise of bodybuilding magazines, which continue to be popular to the present day, as well as musclemen movie stars like Steve Reeves who were often barely dressed in their action/adventure films.
Other actors who have occasionally posed for beefcake shots over the years include Errol Flynn, Robert Taylor, John Payne, Jeffrey Hunter, Rory Calhoun, Peter Lupus, Rod Taylor and Joe Dallesandro. In some of his movies, singer Elvis Presley also appeared shirtless.[2]
[edit] 1970 to present
Since the 1970s, Sam J. Jones, Tom Selleck, Mark Harmon, Victor Webster, former Calvin Klein underwear model Antonio Sabato Jr and Type O Negative frontman, Peter Steele have posed for beefcake photographs. The 1970s proved a golden age for beefcake with the debut of Playgirl magazine and its completely nude pictorials of men, Cosmopolitan magazine's famous semi-nude centerfolds of actors like Burt Reynolds, and the rise of pornography directed at gay male audiences in both magazines and films.
Today, it is about as common to see beefcake shots of male sex symbols like actors Brad Pitt and Hugh Jackman on the cover of general interest magazines as temptress poses of female sex symbols. While for many actors and models shirtless poses are the least demure in line with their 'conservative' image, for others it looks almost prudish compared to the more revealing, sometimes even pornographic work.
In advertisement, beefcake male models have become a popular ingredient for 'spicy' commercial shots and (often humorous) spots, e.g. the British future minor pop star Nick Kamen remains most famous for his 1985 beefcake performance in Levi's "Launderette" TV commercial where he strips down in order to stone-wash his blue jeans in a 1950s style public laundromat while he waits clad only in his boxer shorts, which dramatically increased their popularity; it was selected for "The 100 Greatest TV Ads" in 2000 and followed by many others, often bare-chested, sometimes even naked.
In Bollywood, Salman Khan often appears in his movies shirtless and hence is referred to as "beefcake".
In 1997, the second episode of the popular animated TV show South Park featured Eric Cartman as a spokesperson for a fictional product called Weight Gain 4000. In the episode, Cartman repeatedly bellows the trademark phrase "BEEFCAKE!"
Many professional male bodybuilders advertise their services, offering advice concerning nutrition, training etc., often marketing their videos in which training programmes are demonstrated. Celebrities who appear shirtless in public also give confidence to men who wish to do the same.
A 1999 movie of the same name Beefcake details the history of the Athletic Model Guild, an early company known for their photos of men in various publications.
[edit] See also
- Beefcake magazines
- Cheesecake, female original term
- Sex in advertising
[edit] Further reading
Padva, Gilad (2006). Foucauldian Muscles: Celebrating the Male Body in Thom Fitzgerald's Beefcake. Film Criticism 30(2), 43-66.
[edit] References
- ^ Film Genre 2000: New Critical Essays
- ^ To maintain box office success, Presley "shifted into beefcake formula comedy mode for a few years." See "Elvis goes Hollywood: Fun in the sun, and not much else". CNN.com.
