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Big Tobacco is a pejorative term often applied to the tobacco industry in general, or more particularly to the "big three" tobacco corporations in the United States: Philip Morris (Altria), Reynolds American (RJR) and Lorillard. The phrase is often used in TheTruth.com, the Campaign for Tobacco-Free Kids, and other anti-smoking ad campaigns funded by the Tobacco Master Settlement Agreement of 1998 which involved the four largest original participating manufacturers (OPMs) of United States tobacco companies (Philip Morris Inc., R. J. Reynolds, Brown & Williamson and Lorillard).
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