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Not to be confused with, LLC.
Type Private
Industry Internet, Financial services
Founded 2005
Headquarters San Mateo, California, USA
Key people Brad Stroh, Co-Founder;
Ethan Ewing, President;
Bradford Stroh, CEO
Website empowers everyday consumers to make better financial decisions by connecting them with the financial education they need. The website has been referred to as somewhere in between a smart relative and a financial planner. It provides experts, tools and methods proven to assist in attaining financial freedom. Topics include credit cards, insurance, debt relief, mortgage loans, student loans and various other consumer lending products.

The company behind employs approximately 600 people and has an annual revenue of $106 million. In 2008, was ranked number 17 on Inc. Magazine's Top 100 Financial Services Companies list. By 2010 it had moved up to number 10 on the list. In addition, Entrepreneur Magazine has previously listed number 3 in the Hot 100 fastest growing companies in the United States. Domain Name History[edit]

In December 2005 before becoming one of the largest consumer websites for credit and debt education, the domain name was acquired in by Freedom Financial Network. The price paid for it was the second most expensive for a single domain name in 2005. It sold for $964,500(US). Keep in mind that the domain name was sold with no underlying business associated with it. Beating the acquisition of, the most expensive domain name sale in 2005 was which sold for a little over a million dollars. is still listed on the top 25 all-time most expensive domain name list.

Consumer Education[edit]

The website features a section called Ask Bill that is the Dear Abby of the financial world. Similar to where people can get free legal advice from lawyers, consumers can go to with questions about a variety of their financial concerns. Those questions then get answered by Stanford Business School graduates and other experts in their respective financial fields. The goal is to offer a forum for consumers to get free sound financial advice from the convenience of their home.

In 2011 teamed up with Experian to offer a new service called DebtCoach. DebtCoach pulls credit reports for consumers and organizes all of their debt and recommends options to eliminate debt. The recommendations it makes are based on a comparison of the total costs of each debt-busting method.

Awards / Recognition[edit]

  • Entrepreneur magazine names #3 in the Hot 100, fastest growing companies in America.[1]
  • is No. 17 on Inc. Magazine's Top 100 Financial Services Companies list for the year 2008.[2]
  • Founders named to 40 Under 40 list in Silicon Valley.[3]
  • Recipient for Ernst & Young Entrepreneur Of The Year 2008 Award in Northern California.[4]
  • is No. 10 on Inc. Magazine's Top 100 Financial Services Companies list for the year 2009.[5]
  • is No. 8 amongst Silicon Valley's 70 fastest-growing privately held companies.[6]


  1. ^ "Entrepreneur magazine". Retrieved 2008-08-26. 
  2. ^ "Inc. 500 2008". Retrieved 2008-08-26. 
  3. ^ "Silicon Valley Business Times article on 40 Under 40 award recipients". 2008-05-18. Retrieved 2008-09-09. 
  4. ^ "Reuters article on Ernst & Young Entrepreneur Of The Year 2008 award recipients". 2008-06-23. Retrieved 2008-08-26. 
  5. ^ "Inc. 500 2009". Retrieved 2009-10-26. 
  6. ^ "FastPrivate 2009 Awards". 2009-10-09. Retrieved 2009-10-26. 

External links[edit]