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|Industry||Intellectual Property Licensing|
|Headquarters||London, United Kingdom|
|Key people||Calvin Ayre, Founder|
Bodog is an online entertainment brand launched in 1994 by Calvin Ayre.
Originally the company traded at (www.bodog.com) but the brand was later divested and intellectual property rights were assigned to and consolidated in BodogBrand.com. The trademark and brand has been subsequently licensed to a series of organizations worldwide.
Business Model 
BodogBrand.com is an intellectual property licensing enterprise, licensing the rights to other Bodog entities. Bodog was founded by Calvin Ayre and he has described the BodogBrand.com licensing model as “not unlike the Virgin-branded venture capital organization founded by Richard Branson”.
The Bodog brand is largely focused on the online gambling industry, notwithstanding attempts to license the brand into the television, music and event production spaces, which have been largely unsuccessful. In an effort to promote the Bodog brand further, Bodog Europe's CEO, Patrik Selin, signed a deal with English Premier League side West Bromwich Albion, to become new official club sponsor for the next two seasons, from July 1, 2011.
Brand Licensees 
Haydock Sports / Bodog Asia 
In March, 2009 BodogBrand.com announced the finalization of an exclusive Asian brand license for online gaming with Haydock Sports. Haydock Sports had been operating in Asia since 2006 under the authority of an Interactive Gaming License issued by First Cagayan pursuant the laws of the Republic of the Philippines. Haydock subsequently rebranded its online gaming website www.9play.com to www.bodog88.com, offering sportsbook and casino products in numerous languages to the Asian market.
Morris Mohawk Gaming Group (2006 - 2011) 
The Morris Mohawk Gaming Group (MMGG) is a private online gambling company that formerly operated the Bodog-branded website www.bodog.eu. The Bodog brand was licensed by BodogBrand.com to the MMGG after the original Bodog gaming organization withdrew from the United States market following the passage of the SAFE Port Act in 2006. According to a 2009 interview with CEO Alwyn Morris, following the passage of anti-online gambling legislation by the U.S. Congress in 2006, the original, Antigua-based Bodog gaming enterprise resolved to withdraw from the U.S. market. The MMGG then approached BodogBrand.com and negotiated an exclusive license to use the brand for the purposes of marketing the MMGG's online gaming services within that region. A private company, the MMGG is headquartered in the Mohawk Territory of Kahnawake in Quebec, Canada – part of the seven communities that make up the Mohawk Nation. The MMGG operates pursuant to a remote gaming license issued by the Kahnawake Gaming Commission, and is authorized by that license to offer gaming services worldwide.
MMGG originally operated from the domain name Bodog.com; however, on May 23, 2011 the group announced its intention to allow its license agreement with BodogBrand.com for the Bodog.com domain to expire and that it had migrated its services to www.Bodog.eu. Industry media speculated that the transition to the new domain was a preemptive decision in the face of a round of domain name seizures by the US Department of Justice in early 2011.
In July, 2011, Bodog Brand issued a press release announcing that the brand license arrangement with the MMGG would be terminated effective December 31, 2011. On December 14, 2011, the MMGG announced that it would no longer operate any Bodog-branded websites and transitioned all customers to its new site.
The MMGG continues to operate, under the address www.bovada.lv, pursuant to a remote gaming license issued by the Kahnawake Gaming Commission, and is authorized by that license to offer gaming services worldwide.
Bodog Fight 
Bodog Fight was a mixed martial arts and event production enterprise. The brand was licensed to a Canadian events production licensee in 2006, which produced a television series of the same name, which aired on The Score Television Network, Ion Television, and The Fight Network. Each episode followed two fighters in their training and ended with a bout between the two fighters. Bodog Fight also produced pay-per-view events which featured top-ranked fighters including Fedor Emelianenko, Aleksander Emelianenko, Chael Sonnen, and Matt Lindland. Bodog Fight ceased operations in 2008 .[dead link]
Bodog Poker Network 
In September 2009, BodogBrand.com announced a fourth online gaming brand license arrangement with Patrik Selin, former CEO of the Ongame Poker Network. Selin indicates that he has acquired the source code to the proprietary poker product and commitments from Morris Mohawk Gaming Group, Bodog Europe and Haydock to join the Bodog Network and provide a liquidity base upon the launch of the network.
At the time of his victory, 2006 World Series of Poker Main Event winner Jamie Gold was also a member of Team Bodog, but that business relationship ended on January 25, 2007. Team Bodog poker player Matt McCullough finished third at the 2007 World Series of Poker Europe Main Event taking home £381,910 ($766,674 US).
Bodog Coffee 
In 2011, BodogBrand.com announced a brand license agreement with Bodog Coffee, a food and beverage start-up that owns the national distribution rights to Illy coffee and coffee technology in the Philippines.
The Bodog Coffee venture had been discussed by BodogBrand.com founder Calvin Ayre two years previously during an interview with eGaming Review Magazine, during which Ayre indicated that the coffee venture could be a Starbucks-like model combining Bodog-branded kiosks and shop fronts and a Bodog-branded coffee line.
BUK Ltd. / Bodog UK 
In July, 2011, BodogBrand.com announced that its latest brand licensee - Bodog UK - had been granted Remote and Non-Remote Gaming Licenses from the UK Gambling Commission Bodog UK's brand license is reported to be limited to the United Kingdom and its online gambling website www.bodog.co.uk will be restricted to UK residents. Bodog UK is led by Bodog Europe CEO Patrik Selin.
Seizure of Bodog.com Website 
The website Bodog.com was seized on February 26, 2012, and its founder Calvin Ayre was among those indicted on February 27, 2012 by the U.S. Immigration and Customs Enforcement Agency on grounds of illegal gambling and money laundering. Using the Illegal Gambling Business Act and Maryland's criminal code to satisfy the requirement for the indictment and seizure.
- Bodog.com Founder Calvin Ayre's 1st Post Retirement Interview
- WBA Sponsorship
- Goodley, Simon (2011-07-31). "Calvin Ayre: web gambling's king of bling takes a chance on the regulator". London: Guardian. Retrieved 2010-06-03.
- DOJ Seizes 10 More Domains
- "Bodog Becomes Latest Site to Leave US Online Gaming Market". Covers.com. 2011-06-26. Retrieved 2011-12-14.
- "Morris Mohawk Rebrands in US with Bovada Domain". eGaming Review. 2011-06-26. Retrieved 2011-12-14.
- "Bodog Branded Entities No Longer". Herald Online. 2011-06-26. Retrieved 2011-12-14.
- Patrik Selin Reveals Plans for Bodog Network
- Bodog Cuts Jamie Gold from its Poker Team, CardPlayer, (Jan 25, 2007)
- WSOP Interview with Matt McCullough
- Bodog Coffee eGaming Review Interview
- Bodog Secures UK Gaming License.
- ""Bodog" gambling website seized by feds, founder Calvin Ayre indicted". CBS News.
- "Feds seize gambling site Bodog, indict founder". Fox News. February 28, 2012.