Bottlenose (company)

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Bottlenose
Company typePrivate
IndustryBig data analytics[1]
Founded2010
Headquarters
Los Angeles, CA
Key people
Nova Spivack, CEO[2]
Websitewww.bottlenose.com

Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands.[3][4][5] It helps Fortune 500 enterprises discover and track emerging trends that affect their brands.[6][7][8][9] The company uses natural language processing, sentiment analysis, statistical algorithms, data mining and machine learning heuristics to determine trends,[10] and has a search engine that gathers information from social networks.[11] KPMG Capital has invested a "substantial amount" in the company.[12]

Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast (radio and television) media, as of December 2014.[13]

History

In 2010, Nova Spivack and Dominiek ter Heide co-founded Bottlenose with a team of web engineers.[14][15] The company is based in Los Angeles, CA.[16][17][18] Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.[19][20][21] The company also provides a free version of its Sonar tool that shows real-time trends across social media.[22][23][24]

In October 2012, the company received $1 million of funding from ff Venture Capital and Prosper Capital.[25] By 2014, the company raised about $7 million in funding.[26] In December of 2014, KPMG Capital announced further investment in the company.[12] In February 2015 the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital. [27]

Bottlenose partnered with the nonprofit No Labels during the 2014 State of the Union Address to analyze Twitter conversations for bipartisanship.[28] The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics.[29][30] The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.[31]

In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will displays the emotions associated with specific comments on trending topics.[32]

See also

References

  1. ^ Perez, Sarah (9 February 2015). "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". TechCrunch.com. TechCrunch. Retrieved 13 July 2015.
  2. ^ John Furrier (December 9, 2012). "Social Networks are Dead: the Business of Google+ as-a-Service". Forbes. Retrieved October 7, 2013.
  3. ^ "Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages". TechCrunch. Retrieved Sep 27, 2013.
  4. ^ Greg Finn. "Bottlenose Launches "Nerve Center" An Enterprise Trend Intelligence & Discovery Tool". Marketing Land. Retrieved October 7, 2013.
  5. ^ David F. Carr (December 14, 2011). "Social Overload? Bottlenose Promises Intelligent Filtering". Information Week. Retrieved October 14, 2013.
  6. ^ "Bottlenose.com Offers Social Intelligence Solutions for Fortune 500 Companies". Segment. Retrieved Sep 27, 2013.
  7. ^ "Bottlenose Is a Game Changer for Social Media Consumption [INVITES]". Mashable. Retrieved Sep 27, 2013.
  8. ^ "Move over Google, Bottlenose launches search engine for the "now" era". VentureBeat. Retrieved Sep 27, 2013.
  9. ^ "Swim Through Facebook, Twitter, and More Social Networks With Free Bottlenose". PCWorld. Retrieved Sep 27, 2013.
  10. ^ Honigman, Brian (February 3, 2014). "Keep Up on Social Media With These 5 Tools for Savvy Businesses". Entrepreneur.com. Retrieved 12 March 2014.
  11. ^ Haden, Jeff (January 2, 2014). "8 Powerful Social Media Marketing Tools for Savvy Businesses". Inc.com. Retrieved 12 March 2014.
  12. ^ a b Michael Cohn (December 19, 2014). "KPMG Capital Begins Funding of Tech Companies". Accounting Today. Retrieved January 9, 2015.
  13. ^ Elizabeth Armstrong Moore (December 21, 2014). "Scientists are trying to model our mental health based on our tweets". Gigaom. Retrieved January 9, 2015.
  14. ^ "Can This Start-up Eliminate Social Media Overload?". Inc. Retrieved Sep 27, 2013.
  15. ^ "Company Overview of Bottlenose, Inc". Bloomberg Businessweek. Retrieved October 7, 2013.
  16. ^ Angela Guess (October 4, 2012). "Bottlenose Gains New Seed Funding". Semantic Web. Retrieved October 7, 2013.
  17. ^ Mike Isaac (July 23, 2012). "Bottlenose Aims to Be a Better Search for the Social Web". All Things D. Retrieved October 14, 2013.
  18. ^ "Seven Companies to Pitch to Michael Dell at DellWorld". siliconhillsnews.com. December 12, 2013. Retrieved 12 March 2014.
  19. ^ John Brandon (September 23, 2013). "6 Social Media Management Tools Ready for the Enterprise". CIO. Retrieved October 14, 2013.
  20. ^ MG Siegler (April 5, 2011). "Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More)". Tech Crunch. Retrieved October 14, 2013.
  21. ^ Maria Deutscher (October 7, 2013). "Bottlenose Launches Nerve Center to Help Enterprises Reveal Unknown Unknowns". Silicon Angle. Retrieved October 14, 2013.
  22. ^ Dan Farber (October 16, 2013). "Sonar Solo Visualizes Trends in the Twitter Firehose". CNET. Retrieved October 16, 2013.
  23. ^ Maria Deutscher (October 17, 2013). "Bottlneose Visualizes Twitter Firehose Trends with Sonar Solo". SiliconAngle. Retrieved October 17, 2013.
  24. ^ Greg Finn (October 17, 2013). "Bottlenose REleases Free Social Visualization Tool Sonar Solo to Show Trending Content". Marketing Land. Retrieved October 17, 2013.
  25. ^ Farr, Christina. "Bottlenose pulls in $1M in funding for social search, Google's achilles heel". venturebeat.com. Retrieved 12 March 2014.
  26. ^ Ha, Anthony (2014-03-25). "Bottlenose Adds Real-Time TV And Radio Data To Its Social Trend Monitoring". Tech Crunch. Retrieved April 1, 2014.
  27. ^ Perez, Sarah. "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". www.TechCrunch.com. Retrieved 16 March 2015.
  28. ^ Rosman, Katherine; Dwoskin, Elizabeth (2014-03-23). "Marketers Want to Know What You Really Mean Online". The Wall Street Journal. Retrieved April 1, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  29. ^ "Real Time TV, Radio Analytics". CMS Wire. 2014-03-31. Retrieved April 9, 2014.
  30. ^ Christopher Heine (April 3, 2014). "Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com". Adweek. Retrieved April 9, 2014.
  31. ^ Bradley, Diana (2014-03-26). "Bottlenose, Critical Mention team up to combine analytics". PRWeek. Retrieved April 1, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  32. ^ Ha, Anthony (19 June 2014). "Bottlenose Updates Its Trend-Finding Tools With Automation, Emotion Detection, And An API". Tech Crunch. Retrieved 5 July 2014.

External links

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