Brandweek
| Chief editor | Todd Wasserman[1] |
|---|---|
| Categories | Marketing |
| Frequency | Weekly |
| Publisher | e5 Global Media |
| Final issue | 2011 |
| Country |  United States |
| Language | English |
| Website | Brandweek.com |
| ISSN | 1064-4318 |
Brandweek was a weekly American marketing trade publication.
First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011.
Brandweek's flagship properties included Superbrands[2] and Marketer of the Year.[3]
In January 2009, it launched its blog Brandfreak,[4] which took an irreverent look at the world of marketing and branding.
[edit] References
- General
- Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0761927719.
- Specific
- ^ Ali, Rafat (2008-10-21). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. http://www.washingtonpost.com/wp-dyn/content/article/2008/10/21/AR2008102101690.html?nav=hcmodule. Retrieved 2008-10-29.
- ^ [1]
- ^ [2]
- ^ [3]
[edit] External links
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