Brandweek

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Brandweek
Chief editor Todd Wasserman[1]
Categories Marketing
Frequency Weekly
Publisher e5 Global Media
Final issue 2011
Country  United States
Language English
Website Brandweek.com
ISSN 1064-4318

Brandweek was a weekly American marketing trade publication.

First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011.

Brandweek's flagship properties included Superbrands[2] and Marketer of the Year.[3]

In January 2009, it launched its blog Brandfreak,[4] which took an irreverent look at the world of marketing and branding.

References[edit]

General
  • Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9. 
Specific

External links[edit]