Breast Cancer Campaign

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Breast Cancer Campaign is a breast cancer research charity based in the United Kingdom.

The charity's mission is "To accelerate progress by bringing together the brightest minds and biggest hearts to drive world-class breast cancer research, influence policy and practice, share knowledge and kick-start innovation." According to its website, Breast Cancer Campaign funds innovative projects only, at centres of research excellence in the UK and Ireland.

The charity is currently funding 88 research grants worth £12,997,612 in 33 centres of excellence. Research projects range from studying the genetics of breast cancer to improved methods of treatment.

The charity's Chief Executive is Baroness Delyth Morgan, who previously spent ten years as Chief Executive of Breakthrough Breast Cancer, another breast cancer research charity. She was also previously appointed as Children’s Minister, Minister of Intellectual Property and Quality and Government spokesperson for the Department of Work and Pensions in the House of Lords.

Campaign’s Gap Analysis[edit]

In 2006, Breast Cancer Campaign asked 56 of the UK’s breast cancer experts for their views on current breast cancer research. The aim was to highlight key gaps in breast cancer research and help to identify the future challenges that needed to be achieved in order to gain the maximum benefit for patients. The study (PDF) was published by open access journal Breast Cancer Research.

A second Gap Analysis in now taking place, meeting in October and November 2012.

The History of Breast Cancer[edit]

In 2006, Campaign published "The History of Breast Cancer", a report that highlighted the key achievements made in breast cancer research over the last 2,000 years. The report aimed to outline how the money spent on research has not only advanced our knowledge of breast cancer but also directly benefited patients. [1]

Fundraising activities[edit]

wear it pink[edit]

wear it pink is a UK-wide fundraising initiative organised by Breast Cancer Campaign. Held annually in October, which is Breast Cancer Awareness Month, supporters wear an item of pink and in return donate £2 each. The money raised funds around 100 projects, specifically breast cancer research throughout the UK and Ireland. This awareness emphasizes the need for improved diagnosis, treatment, prevention and cure.[1]

wear it pink is the UK’s original and biggest pink day during October. Set up in 2002 by Campaign to help fundraise for breast cancer research, since its beginning, the fundraising initiative has raised over £23 million for breast cancer research.[2] Anyone can take part and it is popular with office workers, schools and community clubs. The 2011 Wear it Pink event raised £2.2 million for cancer research.[2] The 2013 event will take place on Friday 25 October.

As said by a Bolton West MP, "I know people who have lost friends and family members to the disease and I would like to encourage local residents to support Wear it Pink to raise valuable funds for breast cancer research".[3]

Other fundraising activities[edit]

Breast Cancer Campaign sponsors a wide range of sporting and non-sporting fundraising events. These range from running marathons to becoming a regional volunteer. All the money raised from Breast Cancer Campaign’s events helps to fund breast cancer research.

In July 2012 HEMYCA was also selected to be the official designer patron for the Breast Cancer Campaign charity, designing a dress for Leah Weller which was auctioned for charity RAISING £3000 and worn at London Fashion Week SS13.

On 1 October 2012, buildings across London were lit up pink for the evening to raise awareness of Breast Cancer Campaign and Breast Cancer Action Month. This included Buckingham Palace, the Tower of London, Tower 42, the BT Tower, HMS Belfast, Nelson's Column, Trafalgar Square, Heron Tower and Somerset House.

In 2011, Number 10 Downing Street was lit up pink by Breast Cancer Campaign to raise awareness of Breast Cancer Action Month.

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