Brett Hales

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Brett Hales
Born
Brett Anthony Hales

(1985-04-02) 2 April 1985 (age 39)
Melbourne, Australia
Occupation(s)Founder and Chairman of Tappr
Years active2012–present

Brett Anthony Hales (born 2 April 1985) is an Australian Entrepreneur and Investor.[1] He is best known as the Founder and Chairman of Tappr,[2] a mobile payments company based in Brisbane, Australia.[3][4] Tappr is Hales's first start up.[2][5]

Early life

He was born in Melbourne, Australia, the son and oldest child of Plumber Greg Kenneth Hales (1950–present) and Lorraine Joy Hales (1953–present). Hales grew up in Melbourne until he was 5 when he moved to the seaside town of Point Lonsdale, Victoria. He attended Catholic Regional College in Geelong before at fifteen, Hales and his family moved to Noosa Heads, Queensland. Out of school he became a qualified Scuba Dive Master to pay the bills.[6] During 2005, Hales went for a year-long journey to Europe and North America before returning to Australia in 2006. Back in Australia with little money he saved, Hales moved to Brisbane. Living in Brisbane, his network grew and he became friends with Ben Lawton and Matthew Wick. During this time, Hales looked towards setting up his own company and in late 2011 Hales started the ground-work for Tappr with the $18,000 he had saved.[1] During 2011, Hales travelled on holiday to Hong Kong[1][4] and while there was acclimatised to Hong Kong's Octopus Transit Card System. Hales envisioned the idea of a transit payment solution that predominately uses smart phones via NFC (near field communication) as the method of transacting while integrating into the emerging mobile payment landscape. This concept was the start of Tappr.[4][7][8]

Career

Hales started Tappr in his living room and started writing and developing the necessary proposals in order to attract seed investors and angel investors.[1][4][4][9] Requiring some further resources and assistance in application and hardware development, he reached out to Pyxi Apps Australia's Managing Director Kerry Esson and the two started to form the finer plans for development with Kerry Esson eventually coming on full-time as the company's CIO (Chief Information Officer) and Director.[4] Over the next few months, Hales successfully attracted a host of local and international investors. Studying Australia's Banking environment, Hales focused on developing Tappr's business model to cater towards using the Big 4 Banks in Australia as an aggregator as well as an acquirer.[1] with a focus on enriching the business to consumer relationship by offering add-ons including customer analytics and marketing enriched data. Juvo,[10] Tappr's first product is a mobile card acceptance terminal that enables users to accept card payments using their iOS or Android smart phone or tablet. Juvo means "to aid or assist" in Latin which is a core belief of Tappr. Juvo is due to launch into the Australian Market in early 2014 and[11] On 18 August 2013, Hales has announced plans to start up his own Technology Investment Fund supporting young Entrepreneurs with both funding, resources and mentorship.[12] The Seed Fund is due to launch in mid 2014.[4]

Interests

Hales is a Motorcycle enthusiast,[12] Qualified Scuba Dive Master [6]& Avid Surfer.

References

  1. ^ a b c d e "Entrepreneur raises over $400,000", "Venture Capital".
  2. ^ a b Brett Hales Bio"
  3. ^ Robinson, Ricky (24 October 2014). "Editor in Chief". Tech Street Journal. Retrieved 24 October 2013.
  4. ^ a b c d e f g "Tappr Raises $2 Million", 24 August 2013, Retrieved 24 October 2013
  5. ^ "Tappr News Brett Hales", Tappr News Brett Hales, 18 August 2013.
  6. ^ a b Webb, Tony (February 2002). "Owner". Dive Log: 1. {{cite journal}}: Cite journal requires |journal= (help)
  7. ^ "River City Labs Making Money on Mobile", River City Labs, Retrieved 11 August 2013.
  8. ^ "Shoe String Start Up of the Year 2013", August 2013.
  9. ^ "Testimonial", BPS.
  10. ^ "Tappr Juvo", Tappr Juvo, 17 September 2013.
  11. ^ "Juvo" 17 September 2013.
  12. ^ a b "Investor Taps into Market", 18 August 2013, Retrieved 20 August 2013.
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