|Born||Bryan Grey Yambao
March 21, 1981
His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. The New York Post named him one of the nine hottest internet celebrities, and news.com.au has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere". His blog, called "hysterically camp" by the Sydney Morning Herald, is known for its "witty and often bitchy commentary." He has been featured on the panel of Cycle 19 America's Next Top Model, Season 19 as the social media correspondent.
Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark. Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements. Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.
An exposé in the September 2012 issue of Rogue Magazine said that Bryanboy used numerous credit cards under different names. “Like Bernie Madoff and Ken Starr, he used other people’s money”, though no material evidence was presented to substantiate the claim. He was also claimed to be the person behind the gossip website ChikaTime and that his lavish spending is inconsistent with his purported roots and may be funded illegally, as well as pretending to be rich. He claims to live in Ayala Alabang Village in Alabang, Muntinlupa but actually lives in Tunasan, Muntinlupa.
In October 2, 2003, a certain “bboy777” logged on to CreditBoards.com, “a self-help credit repair forum” where users sought advice on credit-related problems, as well as tips on maximizing consumer credit. “Bboy777,” who would also sign his posts with the name “Bryanboy” or “Bryan,” revealed he was self-employed in Manila, but worked for US-based clients and so had opened bank and brokerage accounts in America.
By the time he deactivated his account in March 11, 2005, he had already posted 2,897 entries in the forums, including scanned pictures of over 20 credit cards he claimed to own.
A certain user commented on CreditBoards saying “I do have a question which I pose to you discerning readers, How can a Philippine resident with no net worth acquire so many American credit cards?”
A run-through of Bryanboy.com’s eight-year archives leads to a curious discovery: Yambao had deleted all his early postings related to credit cards. They include:
“What’s your credit score?” posted on January 17, 2005, in which he dished out tips on how he maintained a healthy credit score to keep his accounts’ interest rates low.
“I hate credit unions,” posted on February 15, 2005, in which he decried the credit limits imposed by the Pentagon Federal Credit Union on his Visa card. (PenFed is a non-profit institution that offers financial services to Pentagon employees, Army and Air Force personnel, and their families. Yambao did not say how he acquired the card.) He also mentioned in the same post that he owned at least 14 credit cards, including three from American Express.
- Rekhi, Shefali. "Asia's Blog Stars". The Straits Times (May 25, 2008). He is currently represented by IMG Models and WME
- "The 2007 Philippine Blog Awards winners". Philippineblogawards.com.ph (March 31, 2007). Retrieved on August 4, 2008.
- "9 hottest celebs on the web". New York Post (April 15, 2007).
- Huntington, Patty. "We heart Bryanboy! Oz Fashion Week gets well-and-truly blogged". News.com.au (April 18, 2008). Retrieved on August 4, 2008.
- Hornery, Andrew. "PS Catwalk". Sydney Morning Herald (May 3, 2008).
- Wells, Rachel. "Have laptop, will travel: bloggers arrive on fashion's front row". Sunday Age (May 4, 2008).
- "Fendi loves Bryanboy". Queerty.com (August 16, 2006). Retrieved on August 4, 2008.
- Huntington, Patty. "A bridge too fey? Bryanboy threatens to take product placement to new heights". News.com.au (April 21, 2008). Retrieved on August 4, 2008.
- Safe, Georgina. "Logged in the laptops of luxury". The Australian (April 30, 2008).
- Bryanboy "Will the Real Bryanboy Please Stand Up?". Rogue Magazine (September 6, 2012). For the full article of Bryanboy Exposé investigation: Rogue Magazine September Issue/ Bryanboy Exposé on Zinio