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Per a 1941 Associated Press article, CC41 meant "Controlled Commodity",[1] and was a mark used in the United Kingdom during World War II to designate clothing that met the government's austerity regulations.[2] The mark was used on so-called utility clothing and utility furniture manufactured during that period.

The CC41 logo was designed by Reginald Shipp.[3]


  1. ^ "Underwear Streamlined," Sept. 1941 Associated Press newspaper article
  2. ^ "A Point of View: Dazzling in an age of austerity". BBC. 2011-12-31. 
  3. ^ "Utility Coat and Hat". V&A Museum of Childhood. Retrieved 2012-01-01. 

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