CDVU+ (pronounced "CD View Plus") is a new technology created by the Walt Disney Company, very similar to the Enhanced CD. It is essentially a revamped version of the Compact Disc (CD), and includes multimedia "Extras" on the disc. New features such as "digital magazine extras" like band photos, interviews, lyrics, and exclusive photos will be accessed by inserting the disc into a computer.[1] Disney, in an attempt to promote CDVU+'s growing appeal, has started to develop unique content for the format instead of simply repackaging already-available media.
[edit] Background
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The CDVU+ is an attempt of Disney's and Hollywood Records to reverse the declining trend of CD sales in the industry. The format's debut was 8-7-07 from the Jonas Brothers' eponymous second album.[2]. CDVU+ replaces the traditional CD booklet/jewel case with eco-friendly packaging (100% recyclable, 35% post-consumer) while still offering a large amount of physical content according to a press conference with Hollywood Records representatives. In a statement from Abbey Konowitch, the General Manager at Disney's Hollywood Records label, "To address the changing consumer expectations, we've created a recognizable physical product that also serves as a key to unlock content that is exclusive, interactive, tailored to the band's fans, and updatable."[citation needed] This means that each artist's disc is original, featuring content available via the CD as well as containing content downloadable from the disc onto the person's computer. Neither Disney, nor Hollywood Records have released sales expectations but are confident that the 2007 holiday season is going to be a welcome surprise to many industry experts expectations.
[edit] CDVU+ original features
Hollywood Records recently announced features to be included on CDVU+ releases and the first release of the Jonas Brothers album [3], these include:
- Offered in an easy-to-navigate digital magazine format.
- 50-page interactive digital package is printable and can be downloaded, and then accessed both on and offline.
- Song lyrics, 10 different video segments with the band, behind the scenes footage.
- Video offers fans an intimate guitar instruction session with bands.
- Letters from the artists.
- 75 printable photos of the band (Jonas Brothers).
- For JB release there is a link to Flickr.com and JonasBrothers.com offers fans continually
- Updated information and content including new photo albums and videos of the Jonas Brothers on tour.
- Customizable autographed poster creator where fans can upload their own image into different band scenarios (JB).
- Special hidden links to exclusive content only available via CDVU+.
- CDVU+ is eco-friendly: 100% recycled material (35% post-consumer).
[edit] Announced CDVU+ releases[2]
[edit] References
- [4] (HR Press Release)
- [5] (Disney Public Information of CDVU+)
- [6] (Disney Press Release regarding CDVU+)
